Senior sales executive

Job Title: Executive / Sr. Executive – Residential Sales (Front-End)

Role Purpose

To drive primary sales by engaging prospective customers at the front-end, converting qualified leads into site visits and bookings, while delivering a high-quality customer experience aligned to Brigade's brand standards.

Key Responsibilities

Lead Engagement & Qualification: Handle inbound and outbound leads, understand customer requirements, and effectively qualify prospects. Site Visit Conversion: Drive customer site visits through persuasive communication, follow-ups, and relationship management. Sales Closure Support: Present projects, value propositions, and pricing details to convert prospects into bookings, in coordination with closing managers. Customer Experience: Deliver a seamless and premium buying experience at pre-booking stage, ensuring strong brand recall. Pipeline Management: Track leads, follow-ups, and conversions through CRM systems (e.g., Darwinbox / internal CRM) with high discipline. Market Intelligence: Stay updated on market trends, competitor offerings, and customer preferences to improve conversion effectiveness. Cross-functional Coordination: Work closely with marketing, CRM, and site teams to ensure smooth customer journey from inquiry to booking.

Key Metrics (KPIs)

Lead-to-site visit conversion ratio Site visit-to-booking conversion Revenue / bookings achieved against targets Customer experience feedback at pre-sales stage

Ideal Candidate Profile

2–7 years of experience in real estate / high-value sales Strong communication and persuasion skills Customer-centric mindset with high energy and ownership

Reporting Structure

Reports to: Project sales head