Senior Graphic Designer

Senior Graphic Designer – Drig Digital What You'll Do Ad Creative & Performance Design Design high-performing ad creatives for Meta, Google, and display campaigns. Create multiple variants for A/B testing with different hooks, CTAs, formats, and layouts. Iterate on designs based on performance feedback from the performance team. Build reusable templates and design systems that improve production speed without compromising quality. Develop performance-focused creatives that balance strong visual appeal with measurable results. Social Media & Content Design Design across all formats including carousels, reel covers, stories, posts, thumbnails, banners, and other digital and printable assets. Maintain visual consistency across content calendars for multiple brands. Adapt creative for platform-specific best practices, including aspect ratios, safe zones, and text limitations. Collaborate with content, marketing, and video teams to ensure design supports the overall creative direction and campaign goals. Branding & Packaging Design Lead and support branding projects, including logo design, brand identity systems, colour palettes, typography, visual guidelines, and brand assets. Design packaging for products across print and digital mockups while ensuring consistency with the overall brand identity. Create client-facing collateral such as pitch decks, one-pagers, proposals, presentations, and campaign reports. Ensure every design output aligns with established brand guidelines and quality standards. Support new business pitches with high-quality visual concepts and presentation materials. Team Leadership & Collaboration Lead and mentor junior designers by providing constructive feedback, design direction, and creative guidance. Review creative work before delivery to ensure quality, consistency, and brand alignment. Follow and improve design workflows, naming conventions, file organisation, and production standards. Participate in creative brainstorming sessions, internal reviews, client presentations, and pitch discussions. Proactively identify design challenges and recommend creative solutions throughout the project lifecycle. What You Are NOT Expected to Do Write copy or marketing content for designs (you'll collaborate with a dedicated copy team). Handle end-to-end video production or advanced motion graphics (basic motion skills are a bonus). Manage client relationships independently or attend client meetings without support. Tools You'll Use Adobe Photoshop and Illustrator (required, daily use) Figma for collaborative design and presentations Adobe After Effects for basic motion graphics and animation (nice to have) Canva for quick template-based production when required What We're Looking For Required 3–5 years of graphic design experience, preferably in an agency, branding, or performance marketing environment. A strong portfolio demonstrating expertise in ad creatives, social media design, branding, packaging design, and marketing collateral. Advanced proficiency in Adobe Photoshop and Illustrator. Strong understanding of design fundamentals including typography, hierarchy, colour theory, layout, and composition. Experience leading or mentoring designers while maintaining high creative standards. Ability to manage multiple brands and projects simultaneously without compromising quality. A sharp eye for designs that not only look great but also perform effectively across digital platforms. Highly organised, reliable, detail-oriented, and comfortable working under tight deadlines. Preferred Experience designing performance marketing creatives for Meta Ads, Google Display, and other paid media platforms. Basic motion design or animation skills using After Effects or Premiere Pro. Experience delivering complete branding projects from concept to execution. Packaging design experience across FMCG, retail, D2C, or consumer brands. Ability to thrive in a fast-paced environment with quick turnaround times while maintaining attention to detail.