Lead Generation Specialist

ACCORDIBLE · India

About the Company

Accordible is a growing integrated facility management and technical services company serving clients across India. We work with hotels, hospitals, commercial buildings, corporate offices, malls, restaurants, QSRs, industrial facilities, educational institutions and other large properties.

Our services include:

• Kitchen exhaust and duct cleaning
• Air-duct cleaning and indoor air quality services
• HVAC operations and maintenance
• Technical manpower services
• Housekeeping and soft services
• Façade cleaning
• Fire and safety services
• Kitchen equipment repair and maintenance
• Specialised facility cleaning and maintenance solutions

As Accordible expands across India, we are looking for a research-driven and performance-oriented Lead Generation Specialist who can identify the right organisations, connect with relevant decision-makers and create qualified sales opportunities.

About the Role

The Lead Generation Specialist will be responsible for building a consistent pipeline of qualified B2B opportunities for Accordible’s sales team. This is not a basic telecalling or data-entry position. The person must be capable of researching target accounts, identifying the correct decision-makers, understanding their business requirements and securing meaningful meetings or next steps for the Business Development team. Success in this role will be measured by the quality of opportunities generated, meetings completed, pipeline value created and revenue influenced not merely by the number of calls made or contacts collected.

Responsibilities

• Target Account Research
• Identify high-potential organisations across Accordible’s target industries and locations.
• Research company size, number of properties, operating locations, existing vendors, upcoming projects and potential service requirements.
• Build targeted account lists based on defined Ideal Customer Profiles.
• Identify buying signals such as new property openings, renovations, compliance requirements, vendor changes, expansion and service complaints.
• Maintain accurate and verified account-level information.

Decision-Maker Identification

• Identify and connect with relevant decision-makers, including:
• Chief Engineers
• Directors of Engineering
• Facility Managers
• Property Managers
• Procurement Heads
• Administration Heads
• Operations Heads
• Maintenance Heads
• EHS and Safety Heads
• Projects and MEP Heads
• Hotel General Managers
• Restaurant and QSR Operations Heads
• Verify contact information before adding any prospect to the CRM.

Multi-Channel Prospecting

• Conduct outbound prospecting through calls, personalised emails, LinkedIn, WhatsApp and professional networks.
• Develop customised communication based on the prospect’s industry, role, property and possible requirement.
• Execute structured follow-up sequences without spamming prospects.
• Test different messages, subject lines, value propositions and outreach approaches.
• Re-engage older, inactive and lost prospects when relevant.

Lead Qualification

• Qualify prospects based on
• Organisation and property fit
• Relevant service requirement
• Existing challenges or pain points
• Decision-making authority
• Current vendor arrangement
• Location and service feasibility
• Requirement timeline
• Budget availability or commercial potential
• Willingness to schedule a meeting, audit or site visit
• A lead should be handed over to the Business Development team only when there is a genuine business opportunity and a clearly agreed next step.

Meeting and Opportunity Generation

• Schedule qualified meetings, discovery calls, free audits and site visits.
• Share complete background information with the assigned salesperson before the meeting.
• Confirm meetings and improve prospect attendance rates.
• Coordinate with Sales and Operations teams for technical discussions where necessary.
• Track every opportunity until it is accepted, progressed or rejected by Sales.
• Analyse rejection reasons and continuously improve lead quality.

CRM and Reporting

• Record all accounts, contacts, conversations, follow-ups and outcomes in Zoho CRM or the company’s designated platform.
• Maintain accurate lead stages, follow-up dates and activity records.
• Avoid duplicate, incomplete or unverified records.
• Submit daily, weekly and monthly performance reports.
• Track source-wise conversion, industry-wise response and campaign effectiveness.
• Ensure complete CRM hygiene and visibility of the lead-generation pipeline.

Qualifications

• 2–4 years of experience in B2B lead generation, outbound prospecting, inside sales or business research.
• Proven experience generating qualified meetings for a B2B sales team.
• Experience reaching senior decision-makers through calls, emails and LinkedIn.
• Ability to independently research accounts and identify relevant stakeholders.
• Experience using CRM and prospecting platforms.

Candidates from the following industries will be preferred:

• Facility management
• HVAC, MEP or technical services
• Commercial cleaning
• Fire and safety
• Interior fit-outs or turnkey projects
• Building maintenance
• Real estate or property services
• B2B outsourcing or professional services

What Accordible Offers

• Opportunity to work with reputed brands and large commercial properties across India
• Exposure to multiple facility-management and technical-service verticals
• Direct visibility into the complete B2B sales cycle
• Structured learning and growth opportunities
• Fixed compensation with performance-linked incentives
• Opportunity to grow into Senior Lead Generation, Inside Sales or Business Development roles

How to Apply

Interested candidates may share their updated CV along with:

• Current CTC
• Expected CTC
• Notice period
• Current location
• Number of qualified B2B meetings generated per month
• Prospecting and CRM tools previously used

Subject: Application for Lead Generation Specialist – Accordible

hr@accordible.in