Creative Writer

GenY Medium · India

About GenY:

At GenY Medium, we don’t just market brands - we make them impossible to ignore.We’re a national digital marketing agency working with enterprise brands and fast-growing startups. In a short span, our 100+ member team has built campaigns that don’t just perform, but stick.If you’ve ever looked at an ad and thought, “I could’ve written that better” -we should talk.

Job Summary:

We are looking for a Creative Writer who knows how to make people stop scrolling, start watching, and keep watching. Someone with exceptional storytelling ability, strong digital sensibilities, and a strategic mindset to join our creative team.

You should be a strong storyteller with a sharp understanding of digital content and what makes an idea work on screen. From a simple brief, you should be able to build an interesting hook, a compelling narrative, and a script that makes an audience care - whether it is a 15-second Reel, a performance ad, a creator-led video, a social film, or a branded piece of content.

You should understand the difference between writing something people want to watch and writing something that makes them take action - and know how to do both.

Key Responsibilities :

• Write engaging, entertaining and conversion-focused scripts for Reels, Meta ads, YouTube videos, social films, creator collaborations and branded content.
• Develop strong hooks, narratives and concepts that grab attention within the first few seconds.
• Turn client briefs, product USPs, consumer insights, trends and everyday observations into interesting video ideas and scripts.
• Write content that works across different formats - from short-form performance ads to creator videos and larger digital campaigns.
• Understand what makes people stop, watch, relate, share and act, and bring that understanding into your writing.
• Develop culturally relevant digital-first ideas that brands can own and build upon.
• Work closely with designers, video teams, creators and strategists to take an idea from brief to execution.
• Edit and refine scripts and content to make every line sharper, clearer and more engaging.
• Stay plugged into internet culture, trends, formats, creators and conversations - and know when and how to turn them into brand ideas.

Education: Masters/Bachelors in English, Media Comm, Journalism & Advertising

Experience: 2 to 3 years of experience in writing for marketing communications. Agency experience of at least 1 year would be an added advantage