Crm manager

Hireginie · Bangalore, India

Job Description: CRM Manager

Location: Bangalore (HSR Layout)

Experience: 5–8 years

Qualification: Bachelor’s degree preferred (any discipline Marketing/Business/Analytics background is a plus).

About the role: We are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals. This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands-on execution while building systems that scale month-on-month.

Responsibilities: 5–8 years of experience in CRM, lifecycle or retention marketing (consumer apps preferred). Strong understanding of Indian users, especially Tier 2/3+ audiences. Hands-on experience with CRM tools such as Web Engage, Mo Engage, Clevertap or Braze. Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics. Ability to craft emotionally resonant communication that drives action. Experience managing or mentoring a small team. Bias for action and comfort working in high-ownership, fast-paced environments.

Requirement: Design and execute end-to-end CRM journeys from onboarding to reactivation. Drive activation, engagement, retention, and repeat usage across Push, SMS, Whats App, and Email. Align CRM campaigns with product features, user behaviour, and festival/astrology calendars. Analyse user cohorts and channel performance to optimize lifecycle programs. Build dashboards, automate reporting, and create scalable experimentation frameworks. Mentor and manage CRM executives or specialists.