Graphic designer (Performance+Creative)

Estelar Cosmetics India Private Limited · India

Estelar Cosmetics is a fast-growing DTC beauty brand focused on creating high-quality, accessible cosmetics and skincare products. We are looking for a Graphic Designer who understands performance marketing , not just aesthetics.

You will work closely with the marketing team to create high-performing creatives for Meta Ads and social media , across both static and video formats.

As a Graphic Designer, you will be responsible for translating marketing ideas, product benefits and campaign concepts into scroll-stopping visual creatives that drive attention, engagement and conversions.

This is a hands-on role for someone who understands the visual language of DTC, beauty, cosmetics and skincare brands and can create content that looks premium while still being performance-focused.

• Design high-converting static creatives for Meta Ads.
• Create multiple creative variations based on different hooks, angles, offers and concepts.
• Adapt winning creatives into new formats and variations.
• Work with the performance marketing team to understand what is working and continuously improve creatives.
• Design product-focused, offer-led, UGC-style, testimonial, problem-solution and educational creatives.
• Create creatives in multiple formats including 1:1, 4:5 and 9:16 .

• Design Instagram posts, carousels, stories and other social media assets.
• Develop visually engaging content aligned with Estelar's brand identity.
• Create campaign creatives for launches, offers, festivals and product promotions.
• Maintain consistency across all brand communication.

• Edit short-form videos and Reels for Meta and Instagram.
• Create performance-oriented video ads using product footage, UGC, stock footage, text, motion graphics and existing assets.
• Add hooks, captions, transitions, animations and other elements to make videos engaging.
• Repurpose existing footage into multiple creative variations.

• 2–3 years of experience in graphic design, preferably with DTC, e-commerce, cosmetics, skincare, fashion or beauty brands.
• Strong understanding of Meta advertising creatives and performance marketing .
• Excellent command of tools such as Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Figma, Canva or equivalent tools .
• Strong video editing skills.
• Ability to create both static and video creatives independently .
• Good understanding of typography, composition, colour, visual hierarchy and branding.
• Strong understanding of what makes a creative scroll-stopping and conversion-focused .

• Work directly with a growing DTC beauty brand.
• High ownership over the brand's visual identity and creative output.
• Work closely with the performance marketing and growth team.
• Opportunity to work across branding, performance marketing and social media .
• Fast-paced environment with significant room for creative experimentation and growth.