PPC Executive-Lead Generation

<p><b>About Unbundl-</b></p><p>Unbundl, operating under Infinite Creations Pvt Ltd, is a leading digital marketing agency based in New Delhi, India. Specializing in data-driven performance marketing, Unbundl offers a comprehensive suite of services designed to enhance brand growth and revenue. Unbundl has collaborated with industry-leading brands, driving over $20 million in annual sales through its services. Notable clients include Amydus, Leader Cycles, Luxor Group, Amaara Herbs, July Skincare, Jimmy's Cocktails, and Faber Chimneys.</p><p><br /></p><p>For more information, visit Unbundl's official website: </p><p><br /></p><p><b>Role Overview-</b></p><p>As a <b>PPC Executive (Lead Generation)</b>, you will play a crucial role in planning, executing, and optimizing lead generation campaigns across multiple paid marketing channels. You will work closely with the creative and analytics teams to drive high-quality leads while maximizing campaign efficiency. This role is ideal for someone with hands-on experience in Google Ads, Meta Ads, and a strong understanding of lead generation strategies across different industries.</p><p><br /></p><p><b>Key Responsibilities-</b></p><ul><li><b>Campaign Management:</b> Plan, execute, and optimize lead generation campaigns across Google Ads and Meta Ads, with a primary focus on generating high-quality leads.</li><li><b>Lead Generation Strategy:</b> Develop and implement PPC strategies to improve lead quality, increase conversions, and reduce Cost Per Lead (CPL).</li><li><b>Data Analysis:</b> Monitor and analyze campaign performance metrics such as CTR, Conversion Rate, CPL, CPA, and ROAS to identify trends and optimization opportunities.</li><li><b>Creative Collaboration:</b> Work closely with the creative team to develop compelling ad copies, creatives, and landing page recommendations that improve conversion rates.</li><li><b>Audience Targeting:</b> Research, define, and refine audience segments to maximize lead quality and campaign performance.</li><li><b>Budget Management:</b> Allocate and manage advertising budgets effectively to achieve lead generation targets while maintaining profitability.</li><li><b>A/B Testing:</b> Continuously test ad creatives, landing pages, bidding strategies, and audience segments to improve campaign performance.</li><li><b>Reporting:</b> Prepare and present regular campaign performance reports with actionable insights and recommendations for continuous improvement.</li></ul><p><br /></p><p><b>Qualifications-</b></p><ul><li>Minimum <b>1 year of experience</b> managing PPC campaigns with a strong focus on <b>Lead Generation</b>.</li><li>Hands-on experience with <b>Google Ads</b> and <b>Meta Ads</b> is mandatory.</li><li>Experience in running lead generation campaigns across industries such as B2B, D2C, Real Estate, Education, Healthcare, or similar domains is preferred.</li><li>Strong analytical skills with the ability to interpret campaign data and optimize performance.</li><li>Understanding of landing page optimization and conversion rate optimization (CRO) principles.</li><li>Excellent communication skills for collaborating with cross-functional teams and presenting campaign insights.</li><li>A proactive mindset with a passion for performance marketing and delivering measurable business outcomes.</li></ul><p><br /></p><p><b>What We Offer-</b></p><ul><li>Competitive salary and performance-based incentives.</li><li>A dynamic and inclusive work environment.</li><li>Be part of a fast-growing team with plenty of opportunities to advance your career and expand your skill set.</li><li>Get hands-on experience working on diverse and high-impact lead generation campaigns for leading brands.</li><li>Celebrate your achievements with regular recognition programs and team rewards.</li><li>Collaborative team culture with creative and data-driven individuals.</li></ul><p><br /></p><p>If you're passionate about driving high-quality leads through data-driven PPC campaigns and want to work with a team that values creativity, performance, and innovation, we'd love to hear from you!</p><p><br /></p><p><b>Apply now at </b><b> and become a part of Unbundl's success story.</b></p><img src="https://www.jobg8.com/Tracking.aspx?%2fMMAyAzJMlJEpFZJki4jg1sIIIUv3GJyw" width="0" height="0" />