Assistant General Manager (Site Merchandiser/Online Merchandsier - Fashion)

FirstCry.com (BrainBees Solutions Ltd.) · Pune division, India

Role Overview

We are seeking a data-driven Assistant General Manager with over 15 years of

experience to lead product strategy, inventory optimization, and sales growth in a

fast-paced retail and e-commerce environment. The ideal candidate will seamlessly

integrate fashion merchandising expertise with IT and e-commerce platforms to

maximize profitability, enhance operational efficiency, and drive customer satisfaction.

Key Responsibilities

Merchandising & Sales Strategy

* Design and execute comprehensive sales and promotional strategies, utilizing

market segmentation to capitalize on e-commerce and retail business opportunities.

* Analyze periodical sales trends, identify inventory gaps, and implement corrective

actions to sustain revenue performance.

* Apply data mining, statistical modeling, and sales analytics to identify cross-selling

and upselling opportunities that maximize customer revenue.

* Responsible to ensuring the top and middle funnel of ecommerce in terms of

providing visibility and discoveribility of the right products at right time, place and

price

* Implement strategic inventory management systems to reduce product aging,

minimize obsolescence, and maintain optimal stock levels.

* Supervise visual merchandising, website content, and system UI improvements to

enhance user accessibility and SEO.

* KPIs like CTR, Conversions, growth in visibility and revenue, reduction in aged

inventory

* Spearhead automation, system enhancements and workflow optimizations to

reduce manual intervention, improve efficiency, and ensure data integrity.

Quick Commerce - Fashion: Merchandising & Sales Strategy

* Monitor real-time sales metrics, sell-through rates, and stock availability to optimize

item movement and revenue velocity.

* Monitor inventory allocation, balancing stock levels across regional fulfillment hubs

and local dark stores based on demand forecasting.

* Analyze micro-market customer buying patterns and seasonal trends to tailor

product assortments for localized quick commerce nodes

* Devise Automated Replenishment System framework to automate and integrate

entire forward as well as reverse inventory allocation to the darkstore basis sales

trends, turn over rates, TAT timing etc

* Strategically designing and maintaining Fashion sections within the QWIK business

page on the app considering business requirement, events and festivals, sales and

inventory and other conversion matrices

Content / Catalogue - Leadership & Operations

* Monitor the overall productivity across various key functions like product go live

output, Out QC, product reviews etc

* Lead catalog automation initiatives to increase product listing speed and improve

overall data accuracy and quality assurance.

Team Leadership & Operations

* Manage and mentor a team of 10-12 Fashion merchandisers - set goals for

individual team members and aligning them with the organizational objectives, led

team development programs focusing on leadership skills and performance

optimization

* Manage and mentor a team core team members of the content team and aligning

individual performance of the entire team with organizational objectives.

* Spearhead system enhancements and workflow optimizations to reduce manual

intervention, improve efficiency, and ensure data integrity.