B2B Sales Executive -D2C/FMCG

Key Responsibilities 1. Revenue Generation & Business Development Own monthly, quarterly, and annual B2B revenue targets. Identify and acquire new B2B customers to build a strong sales pipeline. Generate business through cold calling, references, networking, field visits, LinkedIn, industry databases, and other prospecting channels. Convert prospects into recurring customers and drive repeat business. Develop and execute territory-wise and segment-wise sales plans. 2. HORECA Sales Build Eprise's presence across: Hotels Restaurants Cafés Cloud kitchens Caterers QSRs Bakeries Food service operators Bars, lounges, and hospitality businesses Understand customer requirements, consumption patterns, pricing expectations, and procurement processes to create relevant B2B offerings. 3. Institutional & New Industry Expansion Explore opportunities beyond HORECA, including: Corporate offices and cafeterias Schools and educational institutions Hospitals and healthcare institutions Co-working spaces Travel and transportation Events and catering companies Retail chains Distributors and wholesalers Manufacturing and industrial cafeterias Other large-volume consumption businesses The candidate will be expected to identify new industry segments where Eprise products can create value and develop these channels from scratch. 4. Key Account Management Build strong relationships with procurement heads, purchase managers, chefs, owners, F&B managers, and business decision-makers. Manage the complete sales cycle from prospecting to negotiation, onboarding, order execution, and repeat purchase. Understand account-level potential and increase share of wallet. Ensure high customer retention and develop long-term partnerships. 5. Sales Pipeline & CRM Management Maintain a healthy and accurate sales pipeline. Track leads, meetings, samples, quotations, negotiations, closures, and repeat orders. Maintain regular sales reports and forecasts. Monitor conversion rates, average order value, customer acquisition cost, and account growth. Provide market intelligence and competitor insights to the management team. 6. Commercial & Negotiation Prepare quotations and commercial proposals. Negotiate pricing, volumes, payment terms, and commercial agreements within company guidelines. Work closely with internal teams to ensure smooth order fulfilment and customer service. Identify opportunities for bulk orders, annual contracts, and recurring supply arrangements. 7. Market Development Map the local B2B market and identify high-potential accounts. Track competitor brands, pricing, product offerings, and distribution strategies. Identify emerging consumption occasions and industries for Epise products. Suggest new products, pack sizes, pricing models, and B2B propositions based on customer feedback.