Business Development & Growth Executive - WAworks.io

Waworks.io · India

We are looking for a Business Development & Growth Executive to help build the early GTM engine for WAworks.io , a WhatsApp Business automation and AI platform.

This is a hands-on BD role focused on identifying potential customers, starting conversations with decision-makers, generating qualified opportunities, conducting product discussions and converting prospects into customers.

The ideal candidate should be comfortable with B2B sales, outbound prospecting, LinkedIn, email, WhatsApp, networking and partnerships , and should have the curiosity to understand how businesses use WhatsApp for sales, marketing, customer support and operations.

Business Development

• Identify and research potential B2B customers across relevant industries.
• Build and manage prospect databases and target accounts.
• Reach out to founders, CXOs, sales heads, marketing heads, customer experience and operations teams.
• Generate leads through LinkedIn, email, WhatsApp, calls, networking and industry communities.
• Conduct discovery conversations to understand business challenges and WhatsApp use cases.
• Schedule and conduct product demos with prospects.
• Manage prospects through the complete sales cycle, from initial contact to closure.

Growth & Marketing

• Develop and test outbound campaigns for different industries and customer segments.
• Create targeted messaging around WhatsApp automation, AI, CRM and business workflows.
• Work with the team to develop industry-specific use cases, campaigns and landing pages.
• Support content and LinkedIn-led demand generation.
• Identify new markets, industries and customer segments for WAworks.
• Track campaign performance and continuously improve conversion.

Partnerships & Channel Development

• Identify potential technology, agency, reseller and channel partners.
• Develop relationships with businesses that can introduce WAworks to their customer base.
• Explore strategic partnerships and referral opportunities.
• Build a scalable partner-led acquisition channel.

Sales Pipeline & CRM

• Maintain accurate lead and opportunity information in the CRM.
• Track follow-ups, meetings, demos, proposals and closures.
• Maintain a healthy sales pipeline and ensure timely follow-up.
• Report weekly on leads, meetings, opportunities, conversions and revenue.

• 1–4 years of experience in B2B sales, business development, SaaS sales, digital marketing or a similar role.
• Strong communication and relationship-building skills.
• Comfortable speaking with business owners and senior decision-makers.
• Experience with LinkedIn prospecting, cold outreach and lead generation .
• Understanding of SaaS, CRM, WhatsApp Business or digital marketing is an advantage.
• Self-driven and comfortable working in an early-stage startup environment.
• Strong follow-up discipline and commercial mindset.
• Willingness to experiment, learn and build new sales channels.

• Qualified leads generated
• New prospects contacted
• Meetings/demos booked
• Demo-to-opportunity conversion
• Opportunities created
• Customers acquired
• Revenue generated
• Partnerships developed
• Pipeline value