Brand Communications Manager

BiofuelCircle · India

We are hiring for Lead Brand & Communication role at BiofuelCircle for Pune location.

Key purpose of the role:

To shape the category narrative around digitally enabled bioenergy commerce and establish BiofuelCircle as the defining platform and thought leader in the bio-carbon supply chain.

Responsibilities:

• Brand & Communication Strategy & Execution
• Corporate Storytelling & Thought Leadership
• Product Positioning & Marketing Communication
• Media Relations & PR
• Digital & Social Communications

What Key Tasks will be involved?

Brand & Communication Strategy ·

• Develop and execute BiofuelCircle's brand and communication strategy aligned with business strategy, growth priorities and brand positioning.
• Translate business and customer insights into communication strategies, campaign briefs and narratives.
• Develop communication frameworks for different stakeholder groups including industrial buyers, suppliers, farmers, partners, policymakers, employees and ecosystem stakeholders. ·
• Ensure consistency of brand voice, tone, visual identity and messaging across all customer and stakeholder touchpoints.
• Act as the custodian of the BiofuelCircle brand and ensure every communication strengthens the desired brand perception.

Corporate Storytelling & Thought Leadership

• Develop BiofuelCircle's overarching corporate narrative and storytelling platform.
• Identify and build compelling stories around innovation, digital platform capabilities, technology, supply-chain transformation, rural ecosystem impact, customer success, sustainability impact, business growth and industry leadership.
• Identify opportunities for leadership participation in industry forums, conferences, panels, podcasts, interviews and digital platforms.
• Establish BiofuelCircle as a credible voice on bioenergy, biomass, circular economy, decarbonization and digital transformation of the bio-carbon supply chain.

Product Positioning & Marketing Communication

• Develop clear, differentiated and compelling positioning for BiofuelCircle's products, solutions and business offerings.
• Translate complex platform capabilities, technology and operational solutions into simple, customer-centric narratives.
• Partner with Product, E-Commerce, Business and Marketing teams on Go-to-Market strategy and product launches.
• Lead integrated brand campaigns across digital, social, PR, events, trade media, industry platforms and relevant offline channels.

Media Relations & PR

• Lead day-to-day media relations and develop press releases, media pitches, press kits, Q&As, backgrounders and media briefs.
• Proactively identify opportunities for earned media and editorial storytelling.
• Support issues and crisis communication, including rapid response coordination and development of appropriate communication.

Digital & Social Communications

• Own the strategic direction and content narrative for BiofuelCircle's external digital presence.
• Manage and strengthen corporate social media channels in partnership with the digital/content team.

Content & Storytelling

• Develop high-quality external content including corporate stories, blogs, articles, whitepapers, case studies, website content, press releases, leadership articles, social media content, videos and event narratives.
• Build a strong repository of customer, supplier, farmer, partner and ecosystem stories.

Internal Alignment & Employer Brand

• Partner with HR and leadership to develop employee advocacy and leadership communication programs where relevant.
• Identify opportunities to strengthen BiofuelCircle's reputation as an employer in climate-tech, digital platforms and the bioenergy ecosystem.

Agency & Partner Management

• Manage PR, creative, content, digital and other communication agencies.
• Manage communication budgets and optimize external agency investments.

Measurement & Brand Intelligence

• Track metrics such as brand awareness, share of voice, media quality and reach, sentiment, leadership visibility, digital engagement, campaign effectiveness, content performance and thought-leadership impact.
• Go beyond activity reporting to identify what communication is changing in the market and how it is contributing to business outcomes.

Opportunity:

• Work with a fast-growing company in the bio-energy sector.
• Collaborate with a dynamic and motivated cross- functional team of sales, customer success, operations, and product development

Ideal Candidate Profile:

• 8–10 years of experience in Brand, Corporate Communications, PR, Marketing Communications or Integrated Communications.
• Experience in a B2B, technology, industrial, energy, climate-tech, infrastructure or digital-platform environment is preferred.
• Strong strategic thinking and business understanding
• Excellent written and verbal communication
• Strong storytelling and narrative-building ability
• Ability to simplify complex technical/business concepts
• Strong media and PR skills
• Campaign strategy and execution
• Thought-leadership development
• Digital and social media understanding & Stakeholder management
• Data-driven decision making
• Agency management
• Presentation and influencing skills
• Ability to operate comfortably with senior leadership and cross functions