Lead generation

KnowledgeWorks Global Ltd. · Mumbai, India

Business Development Specialist

Job Responsibilities: Work with sales team to develop standard lead research templates and Hub Spot Playbooks per business persona/campaign Perform company / contact research as per ICP. Develop strategy, cadence and day-to-day execution of email templates/sequences for lead gen drip campaigns. Conduct outreach through Linked In and cold calls to qualify inbound leads generated and outbound outreach to maintain a dynamic lead pipeline. Craft compliant messaging adhering to the CAN SPAM Act. Ensure CRM automations in Hub Spot are functioning properly. Report progress in Hubspot CRM, overseeing lead intake and transitioning to the sales team and subject matter experts (SMEs). Act as the lead generation and prospecting subject matter expert (SME) for the sales team, facilitating monthly Lead Gen Community of Practice (Co P) calls to share and implement best practices. Providing coverage of up to 50% during USA business hours (Shift Timings: 3 to 11 PM IST)

Skills: Strong time management abilities Strong market research and analytical skills Intellectual curiosity Confidence in rapidly learning and translating insights into compelling messaging Capacity to independently create detailed plans from overarching objectives Effective prioritization skills Previous experience in generating business for a marketing agency, association management, conferences, or print/ industry

Goals: Achieve a lead success conversion rate of 20% or higher annually for CJK brands. 5 to 8 years of experience in sales, lead generation, or B2 B email marketing. English language proficiency, experience working with CRMs (Hubspot), Linked In Sales Navigator and Lead Intelligence tools Bachelor's degree in business, sales, or marketing(Pref)