Senior Product Manager - Tools

The Sr. Product Manager is responsible for driving the strategy, positioning, and messaging, go-to market strategy and execution of product initiatives for the company's portfolio of tools and related products. This role serves as the bridge between product management, sales, and marketing, ensuring products are effectively positioned in the market, supported with compelling messaging, and aligned with customer needs to drive revenue growth.

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Essential Duties and ResponsibilitiesLead go-to-market planning and execution for new product introductions, including pricing strategy, channel strategy, and promotional plansDevelop and execute comprehensive product marketing strategies to support business objectives, including product launches, line extensions, and lifecycle managementPartner closely with product management to translate product features into clear, differentiated customer value propositionsWork with the product management team to align the roadmap with all market opportunitiesConduct market research and competitive analysis to identify trends, opportunities, and threats within the flooring tools industryCreate and manage high-impact marketing materials, including packaging, sell sheets, catalogs, digital content, and in-store merchandisingCollaborate with sales teams to develop tools and programs that drive sell-in and sell-through across key retail and distribution partnersSupport major retail accounts (e.g., big-box and specialty flooring channels) with tailored marketing programs and contentAnalyze product performance, campaign effectiveness, and customer insights to optimize marketing strategies and improve ROIManage digital marketing initiatives, including SEO/SEM, content marketing, and social media campaigns to increase product visibility and demandOversee agency partners and vendors as needed for creative development, packaging, and campaign executionEnsure brand consistency and alignment across all marketing channels and touchpointsWork cross-functionally with operations, supply chain, and customer service to ensure successful product launches and ongoing supportAnalyze competitors and develop differentiation strategiesGather and synthesize customer insights
QualificationsBachelor's degree in marketing, business administration, or a related field. MBA or advanced degree is a plusExperience in tools, construction materials, flooring, xzbcwsv or adjacent industries strongly preferredHighly organized, detail-oriented, and able to manage multiple projects simultaneouslyProven experience (five plus years) as a Product Manager or similar role, preferably in the flooring industrySolid understanding of consumer productsExperience developing marketing materials and product packagingDemonstrated success in developing and executing marketing strategies and campaigns that drive business growthStrong analytical skills and the ability to interpret market research and data to drive actionable insightsExcellent written and verbal communication skills, with the ability to create persuasive marketing materials and present ideas effectivelyStrong leadership skills and the ability to work collaboratively with cross-functional teams