Business manager - offline

Foxtale · Mumbai, India

Designation: Business Manager - Offline 

Location: Andheri East, Mumbai, Maharashtra 

Employment Type: Full-time 

Foxtale is one of India’s fastest-growing D2 C skincare brands, focused on creating science-backed, efficacy-driven skincare and personal care products tailored to Indian skin concerns and climate conditions. Founded in 2021 and headquartered in Mumbai, India, we are committed to high growth, operational excellence, and innovation in the beauty and personal care space. 

We are looking for a sharp, execution-oriented Business Manager - Offline  to work directly with the Channel Head – Offline at Foxtale. This is one of the highest-leverage roles in the offline org — you will act as an extension of the Channel Head, covering the full breadth of what the offline business runs on: GT distribution, trade marketing, retail expansion, P& L management, and analytics. You will own projects end-to-end, from ideation through execution and impact measurement, ensure nothing falls through the cracks across workstreams, and bring structure, speed, and clarity to a fast-scaling offline engine. You will serve as the operational second — tracking business action items from reviews and managing cross-functional dependencies. This is not a support role — it is a co-pilot role. 

What You’ll Own  

1. P& L Management & Business Analytics   Own key revenue, margin, and cost levers across the offline business  Track trade spend efficiency and identify cost optimisation opportunities across retailers, distributors, activations, and operations  Collaborate with Finance to monitor SKU and channel-level contribution margins and flag deviations early  Own the offline analytics layer — MRP-level sales tracking, DOH management, Mo M trends, and SKU-level sell-through  Leverage tech to optimise live dashboards and trackers; generate accurate insights decks with clear recommendations 

2. Strategic Expansion   Lead GT retail expansion — identify geographic white spaces, evaluate new clusters, and prioritise markets using outlet density and competitive data  Own post-launch performance tracking to measure ROI and sharpen the expansion playbook over time 

3. Distribution & DB Management   Track and improve numeric distribution, weighted distribution, and outlet coverage across GT markets  Own DB health reviews — monitor secondary sales performance, flag underperformers, and drive corrective action  Oversee stock flow, fill rates, and DMS accuracy in partnership with field teams 

4. Marketing Initiatives Tracking   Monitor trade marketing activations end-to-end — POP visibility, CDU placements, shopper campaigns, and in-store branding across 10,000+ stores  Track execution adherence, measure campaign ROI (offtake uplift, footfall impact), and feed learnings back into planning 

What We’re Looking For  

Must-Have   3–5 years of experience in strategy or a similar function within an FMCG / consumer goods company  Proficiency in Advanced Excel / Google Sheets for sales tracking, reporting, and dashboarding  Proven ability to manage multiple projects simultaneously with structured thinking and clear documentation  Basic to moderate knowledge of LLMs and AI applications  Comfortable with on-ground GT market travel and building relationships with field teams and distributors  Strong written and verbal communication — able to present data as a business story to senior stakeholders  Structured problem-solving ability — comfortable breaking down ambiguous business problems into clear hypotheses and action plans  Comfort with P&L concepts — revenue, margin, trade spend, cost lines — and ability to draw commercial insight from financial data 

What You’ll Get   A front-row seat to how a high-growth offline business is built — working directly with the Channel Head across every lever  Ownership of large-scale projects from day one — no hand-holding, high impact  A chance to build systems, playbooks, and processes that will scale with Foxtale