Lead - Copywriter

Lead - Copywriter - Job Description As a Lead - Copywriter, you will be responsible for shaping Kushal's brand voice and leading the development of compelling campaigns, content and communication across all customer touchpoints. Key Responsibilitie sBrand & Content Developmen tOwn and evolve Kushal's brand voice across campaigns, digital platforms and customer communications Develop messaging frameworks and copy guidelines that position the brand as contemporary, aspirational and culturally relevant Create engaging content that builds emotional connections while supporting business objectives Creative & Campaign Leadershi pLead the conceptualization and execution of integrated campaigns across digital, social, retail and video platforms Write and oversee copy for brand films, campaign film