Senior Manager - Admissions

Vidyashilp University · India

Vidyashilp University is seeking a results-driven Senior Manager – Admissions available for an immediate joiner. This role leads strategic student recruitment, optimizes enrollment funnels, and drives team performance to achieve institutional growth targets. Candidates must have prior experience in a university environment.

Job Purpose

The Senior Manager – Admissions will be responsible for driving the admissions function by effectively managing the Admissions Counselling Team as well as individual counsellor performance. The role requires a strong combination of people management, individual sales ownership, counselling expertise, process discipline, and target achievement.

The ideal candidate should be capable of leading a team, coaching individual counsellors, handling high-value student/parent interactions personally, and ensuring consistent conversion performance across the admissions funnel.

Key Responsibilities

1. Team Management & Leadership

• Lead, manage, and mentor the Admissions Counselling team to achieve monthly and annual admission targets.
• Allocate leads and responsibilities effectively across counsellors.
• Monitor individual and team-wise performance on a daily, weekly, and monthly basis.
• Conduct regular performance reviews and provide constructive feedback.
• Identify underperforming team members and implement performance improvement plans.
• Build a high-performance and target-oriented admissions culture.
• Support recruitment, onboarding, training, and development of Admissions Counsellors.

2. Individual Admissions & Counselling

• Personally handle key, high-value, and challenging student/parent enquiries.
• Counsel prospective students and parents on programmes, eligibility, career opportunities, fees, and admission processes.
• Take ownership of critical leads and work towards successful conversion.
• Demonstrate strong objection-handling and negotiation skills.
• Ensure a high-quality student and parent experience throughout the admission journey.

3. Target & Conversion Management

• Own and drive team-level admission targets.
• Track lead-to-application, application-to-offer, and offer-to-enrolment conversion ratios.
• Analyse individual counsellor performance and identify gaps in the admissions funnel.
• Develop strategies to improve lead conversion and enrolment numbers.
• Ensure timely follow-up and effective lead management.

4. Performance Monitoring & MIS

• Maintain daily and weekly dashboards covering:
• Leads received
• Leads contacted
• Counselling interactions
• Applications
• Offers
• Enrolments
• Conversion ratios
• Counsellor-wise performance
• Review CRM/HRMS/admissions data to identify trends and opportunities.
• Prepare regular performance reports for senior management.

5. Training & Coaching

• Conduct regular training sessions for Admissions Counsellors.
• Coach team members on counselling techniques, communication, objection handling, follow-up, and closing.
• Conduct call audits and provide individual feedback.
• Develop scripts, FAQs, and best practices to improve counselling quality.
• Support new counsellors during their initial onboarding and ramp-up period.

6. Process & Coordination

• Ensure adherence to the defined admissions process, SOPs, and communication standards.
• Coordinate with Marketing, Outreach, Academic, Finance, and other relevant teams to ensure a smooth admissions process.
• Escalate critical student/parent concerns and resolve them promptly.
• Ensure accurate and timely updating of all lead and admission information in the CRM.

7. Strategy & Business Development

• Analyse market trends, competitor activities, student preferences, and admission data.
• Recommend initiatives to improve admissions performance and conversion.
• Support the development and execution of admission campaigns and conversion strategies.
• Identify opportunities for improving enquiry generation, counselling effectiveness, and enrolment.

Required Skills & Competencies

• Strong team management and leadership skills.
• Excellent student/parent counselling and communication skills.
• Strong sales and conversion orientation.
• Ability to manage both team-level responsibilities and individual targets.
• Excellent negotiation and objection-handling skills.
• Strong analytical and performance-management skills.
• Ability to work with CRM and admissions management systems.
• Strong interpersonal and stakeholder-management skills.
• Ability to work in a target-driven and fast-paced environment.
• Strong problem-solving and decision-making ability.

Education & Experience

• Bachelor's degree required; Master's degree preferred.
• 13–15 years of relevant experience in admissions, education sales, student recruitment, counselling, or a related field.
• Minimum 3–5 years of experience managing an Admissions/Sales Counselling team .
• Experience in higher education, universities, colleges, or education-focused organizations is preferred.
• Demonstrated track record of achieving admission/revenue targets.

How to Apply

Interested candidates with relevant university experience are invited to send their updated CV directly to: Email: srikanth.bs@vidyashilp.com