VP / Director - International Growth & Strategic Partnerships

AdSynergiX. · India

Position: VP/ Head / Director – International Business & Agency Partnerships

Industry: Digital Advertising / AdTech / Performance Marketing

Experience: 8-10+ years

Location: Gurugram / On-site

Department: International Business

About Us:

AdSynergiX is a performance AdTech agency dedicated to driving measurable growth for brands by leveraging a proprietary audience ecosystem and a custom-built programmatic deal platform.

Serving clients across the US, EU, MENA, and SEA, we specialize in helping brands expand into new markets, scale their presence, and achieve strong business outcomes.

Role Description:

We are looking for a senior business leader who has successfully managed business functions, built agency ecosystems, led expansion initiatives, handled teams, and owned revenue and P&L.

The ideal candidate should have a strong mix of agency ecosystem experience, international business expansion, P&L ownership, team leadership, and technical understanding of AdTech products, platforms, and tools .

This is a leadership role for someone who can operate like a business owner — managing revenue, profitability, people, partnerships, market expansion, and long-term growth.

Key Responsibilities:

• Own revenue growth, profitability, and P&L management for international markets.

• Build, manage, and expand the agency ecosystem across global markets.

• Drive international expansion across regions such as the US, EU, MENA, and SEA.

• Sell and position AdTech products, technology tools, programmatic solutions, data-led advertising products, and performance marketing solutions to clients and agencies.

• Understand client business challenges and recommend suitable tech-enabled advertising solutions.

• Lead high-level product demos, solution-based sales conversations, business reviews, negotiations, commercial discussions, and closures.

• Create and execute business strategies to scale revenue, improve margins, and strengthen market presence.

• Build and manage a strong sales and partnership pipeline with accurate forecasting and revenue tracking.

• Lead, mentor, and manage the international business development and partnerships team.

• Conduct market research to identify new regions, agency opportunities, advertiser demand, category trends, competitor movements, and emerging AdTech solutions.

• Work across digital advertising and performance models including CPS, CPC, CPL, CPI, CPM, CPA, CTV, programmatic deals, and other ROI-driven models.

• Collaborate with internal teams across product, tech, campaign delivery, operations, account management, finance, and client success.

• Represent AdSynergiX in strategic business conversations, global partnerships, product-led pitches, and industry opportunities.

Requirements:

• 8- 10+ years of experience in business leadership, international business development, agency partnerships, AdTech sales, performance marketing, media sales, or technology-led advertising solutions.

• Must have experience managing a business function, revenue vertical, agency ecosystem, or regional/international market.

• Proven experience in P&L ownership, revenue growth, profitability management, and business expansion.

• Strong understanding of the agency ecosystem, global advertisers, digital media partners, affiliate networks, and performance marketing landscape.

• Strong technical understanding of AdTech platforms, programmatic advertising, media buying tools, tracking, attribution, audience targeting, campaign dashboards, and performance measurement.

• Experience selling technology products, platforms, SaaS tools, advertising tools, data solutions, or product-led digital marketing solutions will be highly preferred.

• Ability to explain technical products and advertising tools in a simple, business-focused way to agencies, brands, and senior decision-makers.

• Prior experience leading teams, setting targets, reviewing performance, and driving business outcomes.

• Ability to lead senior-level conversations with founders, CXOs, agency heads, marketing leaders, product teams, and global decision-makers.

• Strong commercial acumen, negotiation skills, strategic thinking, and relationship-building ability.

Good to Have:

• Existing network with global agencies, brands, advertisers, affiliate networks, AdTech companies, SaaS platforms, and media partners.

• Experience scaling business across the US, EU, MENA, or SEA markets.

• Experience building a business vertical, region, or revenue function from scratch.

• Prior experience selling or scaling AdTech tools, martech products, programmatic platforms, tracking solutions, or performance dashboards.

• Strong understanding of advertiser KPIs such as ROAS, CAC, conversion rate, lead quality, install quality, ROI, retention, attribution, and campaign performance.

Why Join AdSynergiX?

At AdSynergiX, we are building a global performance-driven advertising ecosystem where strategy, partnerships, data, and execution come together.

This role is for someone who wants to take complete ownership of international business growth, build high-value agency partnerships, lead teams, manage P&L, and work closely with the founding team to scale the company globally.

Interested candidates can send their resume to people@adsynergix.com with the subject line: International Business – AdSynergiX Or DM me directly.