Sponsorship Sales Manager

The Mainstream · India

Key Responsibilities:

1. Sponsorship Strategy Development:

o Develop and implement a comprehensive sponsorship sales strategy to meet revenue targets.

o Identify new sponsorship opportunities and create customized packages to attract potential sponsors.

o Analyze market trends and competitor activities to inform sponsorship strategies.

2. Prospecting and Lead Generation:

o Research and identify potential sponsors that align with the company’s events and programs.

o Generate leads through various channels, including networking, cold calling, and digital marketing.

o Maintain a robust pipeline of prospective sponsors.

3. Sales and Relationship Management:

o Engage with potential sponsors to understand their needs and present tailored sponsorship packages.

o Conduct negotiations and close sponsorship deals to achieve sales targets.

o Build and maintain long-term relationships with sponsors, ensuring their satisfaction and ongoing support.

4. Proposal Development and Presentation:

o Develop compelling sponsorship proposals and presentations that effectively communicate the value of partnering with the company.

o Customize proposals to meet the specific needs and objectives of each sponsor.

o Deliver engaging presentations to prospective sponsors.

5. Contract Management:

o Draft, review, and manage sponsorship contracts, ensuring all terms and conditions are clearly defined and agreed upon.

o Coordinate with legal and finance teams to ensure contracts are compliant with company policies.

6. Event Coordination and Execution:

o Collaborate with the event management team to ensure sponsor deliverables are met and sponsorship agreements are executed effectively.

o Coordinate sponsor involvement in events, including branding, booth setup, and promotional activities. o Provide on-site support to sponsors during events, ensuring a positive experience.

7. Reporting and Analysis:

o Track and report on sponsorship sales performance, including revenue generated, sponsor engagement, and return on investment.

o Analyze sponsorship data to identify trends and opportunities for improvement.

o Provide regular updates to senior management on sponsorship activities and achievements.

8. Marketing Collaboration:

o Work closely with the marketing team to develop promotional materials and campaigns that support sponsorship sales.

o Ensure sponsors receive adequate exposure through marketing channels, including social media, email newsletters, and event programs.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Minimum of 2-3 years of experience in sponsorship sales, corporate partnerships, or a related sales role.

• Proven track record of achieving sales targets and securing high-value sponsorships.

• Strong negotiation, communication, and presentation skills.

• Excellent relationship-building and interpersonal skills.

• Ability to think strategically and creatively to develop innovative sponsorship solutions.

• Flexibility to travel for meetings and events as required.

Working Conditions:

• This role may require travel to meet with potential sponsors and attend events.

• Occasional evening and weekend work may be required to support event schedules.