Media Manager

The Starter Labs · India

Job Title: Manager – Planning

Location: Worli, Mumbai (On-site)

Role Overview:

We are looking for a strategic and performance-driven Manager – Planning to lead media planning

initiatives and drive effective campaign execution. This role involves delivering impactful

performance campaigns and developing innovative media strategies, optimizing performance, and

managing client relationships.

Key Responsibilities:

● Develop and execute comprehensive media plans aligned with campaign objectives.

● Plan and strategize for D2C clients to achieve incremental revenue & ROAS

● Plan and strategize media across Google & Meta platforms

● Plan across multiple channels including display, social, video, search, and

programmatic.

● Optimize campaigns to ensure budget efficiency and performance.

● Analyze campaign data (CTR, CPA, ROAS, conversions) to drive insights and

improvements.

● Lead media mix optimization to maximize conversions, reach, engagement, and ROI.

● Collaborate with cross-functional teams to ensure seamless campaign execution.

● Build and manage relationships with media vendors and partners.

● Act as the first point of contact for client escalations.

● Drive innovation by exploring new media strategies and solutions.

● Conduct industry and competitor analysis to enhance campaign effectiveness.

● Lead team performance through mentoring, feedback, and hiring initiatives.

● Ensure adherence to timelines, processes, and delivery standards.

Preferred Skills:

● 2-3 years of experience in handling performance for D2C brands

● 4–6 years of experience in media planning or digital marketing.

● Strong expertise in media planning, buying, and audience segmentation.

● Certifications in Google and Meta platforms preferred.

● Experience with tools (DV360, Google Ads, Meta, etc.) and research platforms

(ComScore, GWI, SimilarWeb).

● Strong analytical, communication, and stakeholder management skills.

● Proven ability to lead teams and manage client relationships.