Lead Generation Specialist

Novac Technology Solutions · India

Join one of India's Top 100 Best Companies to Work for, Novac Technology Solutions Private Limited. As a digital transformation and cloud solutions company with strong expertise in Financial Services, Insurance Services, Immersive and Learning solutions, we innovate and create a niche for organizations in an ever-evolving digital landscape

About the Role:

We are looking for an ambitious and dynamic Lead Generation Specialist to generate lead, client outreach, and sales pipeline creation for our Digital Lending Solutions. The candidate will play a critical role in connecting with potential clients, understanding their needs, and positioning our offerings to help them accelerate their digital lending transformation.

Key Responsibilities:

• Study our Digital Lending solution in detail and tailor value propositions specific to each target segment (NBFCs & fintechs).
• Identify and prospect potential customers through outbound calls, emails, LinkedIn, and other channels.
• Research target accounts in NBFCs and fintech companies to identify key stakeholders and decision-makers.
• Research and track new players in the lending space (via RBI, NHB, etc.) to build a dynamic and relevant prospect list.
• Should have SWOT of competitors
• Do email campaigns
• Should have prior knowledge in usage of SEO
• Monitor BFSI events and industry conferences across the country, participate actively to represent Ziva, build brand visibility, and network with key stakeholders
• Should take stall in BFSI events and propagate Ziva
• Maintain and update a competitor intelligence database, mapping their customer base, understanding gaps, and identifying opportunities for conversion
• Engage with prospects to understand their current solution’s effectiveness and identify pain points with competitor offerings.
• To keep track of tenders for digital lending platform
• Qualify leads and schedule discovery calls or product demos for the Sales/Account Executives.
• Collaborate with marketing and sales teams to improve lead qualification strategies and campaign effectiveness.
• Maintain accurate records of lead interactions, statuses, and notes in the CRM system.
• Consistently meet or exceed monthly targets for lead generation and qualified opportunities.
• Stay updated on market trends and competitors to identify new outreach opportunities.

Desired Skills & Experience:

• 1 to 5 years of Inside Sales / Lead Generation experience in SaaS, Fintech, or Digital Lending Solutions.
• Strong communication and persuasive skills.
• Prior experience in selling to BFSI/ NBFC/ Fintech sectors is preferred.
• Familiarity with CRM tools and sales outreach platforms.
• Self-motivated with a target-driven approach.
• Willingness and ability to travel as needed
• Fluency in Hindi and English is mandatory

Interested candidates can share your updated CV to s.vijayalakshmi@novactech.in