Marketing Manager

Servis Group · India

Position Responsibilities:

• Develop and execute annual marketing strategy aligned with business objectives.
• Plan and lead integrated marketing campaigns (digital, ATL, BTL, retail-focused).
• Manage brand positioning, identity, messaging, and visual guidelines.
• Lead social media, content, PR, and digital performance marketing activities.
• Build strong relationships with agencies, media partners, production houses & vendors.
• Conduct competitor benchmarking, market research & customer insights analysis.
• Support product launches, events, corporate exhibitions, roadshows & activations.
• Monitor budget, ROI, campaign analytics & performance dashboards.
• Ensure marketing material consistency across dealerships, distributors & retail network.
• Collaborate with Sales, R&D, Supply Chain & Commercial teams to support growth plans.
• Maintain brand reputation and handle communication crises when needed.

Education:

• Bachelor’s/Master’s in Marketing, Business Administration or relevant field.

Experience:

• 5–7 years of progressive experience in marketing (FMCG, automotive, tyre, manufacturing, retail, or mobility industry preferred).