Digital Media Services Specialist II

Cars Commerce · Remote, United States

Be essential at Cars Commerce
At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. 1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.
No one ever travels alone here: at its core, Cars Commerce is collaboration. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.
Join a team thats driving real change in the automotive industry.

If youre ready to move at the speed of Google, Facebook , and Twitter; Well give you the tools, support, and freedom to lead, innovate, and grow. In fact, Built in Chicago points out that Dealer Inspire is "changing the game of marketing," and INC. The Digital Media Specialist II is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Dealer Inspire clients. This position is primarily focused on paid search ads within the Google and Bing advertising platforms and paid social within Facebook, Twitter and LinkedIn. Campaigns will also include retargeting, display, and video ads. This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with in-house and client teams.
Manage digital advertising & all auction-based placements (including YouTube, Google Adwords, and Microsoft AdCenter, to name a few)
Performance reporting with insights and optimization recommendations
Track and manage budget spending and ROI
Explore and recommend innovative and creative digital advertising solutions and tests
Identify and propose areas of opportunity to expand digital advertising business for current clients
Ensure implementation of best practice guidelines and follow company processes
Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
Understanding the inner workings of websites, analytics, digital advertising, and SEO
Proficiency in Google Sheets and Excel
Excellent verbal communication, and be a master in karate (just kidding).
Medical, Dental & Vision Healthcare Plans
New Hire Stipend for Home Office Set-Up
Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!
Please note that we are unable to sponsor employment visas at this time.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Applicants:

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