Social Media Lead

POSITION DESCRIPTION The Social Media Lead will be responsible to lead the global social media function by developing and executing strategic, data-driven campaigns, managing high-performing teams, and driving audience engagement, brand reputation, and business growth through innovative social media and AI-enabled marketing practices. RESPONSIBILITIES Lead and execute the overall social media strategy across all group and property channels, ensuring alignment with business objectives and continuous optimisation based on performance and industry trends. Lead, plan and manage internal and external communications and workflows, ensuring effective exchange of workflow information and assets delivery, whilst always managing expectations. Build and manage relationships with internal and external