Brand storytelling & consumer insight lead

Role Overview
We are looking for a Brand Storytelling & Consumer Insight Lead who can deeply understand the Miduty woman and ensure that every piece of communication reflects her reality, emotions, aspirations, and transformation
This role will own the voice of the brand across advertisements, social media, UGC content, founder content, product launches, email marketing, community communication, and landing page
s.
The ideal candidate combines consumer psychology, storytelling, creative strategy, and content leadersh
ip.
Key Responsibili
ties
1. Become the Expert on the Miduty
Woman
Develop a deep understandi
ng of:
* Customer moti
vations* Emotional pain
points* Daily st
ruggles* Dreams and aspi
rations* Buying t
riggers* Language and communicatio
n style
Conduct:
* Customer i
nterviews* Community
listening* Revi
ew mining* Social
listening* Consumer
research
Translate insights into communication s
trategies.
2. Own Bran
d Messaging
Build and continuo
usly refine:
* Brand voice* Messagi
ng frameworks* Cust
omer personas* Emotiona
l positioning* Produ
ct narratives
Ensure consistency across all custome
r touchpoints.
3. Lead Cr
eative Strategy
Create creative
direction
s for:
* Meta
ads* You Tube a
ds* UGC campaigns*
Product launches* S
easonal campaigns* Fo
under-led content
Provide detailed c
reative bri
efs to:
* Desig
ners* Video ed
itors* UGC crea
tors* Content teams
4. Develop High-Conve
rting C
ontent Ang
les
Create:
* Ad
hooks* Video
concepts* UGC scri
pts* Landing page
copy* Email campaig
ns* Whats App campaigns* Communit
y engagement campaigns
Generate content that is emotionally resonant
and conversion-focused.
5.
Founder Content Strategy
Work closely with the Founder to transform ideas, expe
riences
, and beliefs in
to:
* Reels
* You Tube videos* Carousels*
Thought leadership con
tent* Community discussions
Ensure all founder content remains authentic and alig
ned with the Miduty mission.
6. Build and Mana
ge the Miduty Messaging Bible
Create and maintain a cen
tralized brand guid
e covering:
* Custo
mer personas* E
motional drivers* Tone of
voice* Storytelli
ng frameworks* B
rand principles* Con
tent themes* Creative standards
Ensure al
l teams follow
these guidelines.
Success Metrics
*
Improvement in ad engagement ra
tes* Improvement in hook retention
* Increase in save and share rates* Increase in conver
sion rates from creative campaigns*
Consistency of brand communicati
on* Growth in community engagement* Spee
d and quality o
f creative ideation
Required Skill
s
* Exceptional storytelling ability* Stro
ng consumer psychology understanding* Experience writi
ng direct-response and brand cont
ent* Strong creative strategy skills* Ability to lead
creative direction without designing* Excelle
nt communication and briefing skills* Strong un
derstanding of D2 C c
onsumer behavior
Preferred Experience
* 5–10 years of experience in brand strategy, content strategy, c
onsumer insights, or creative strategy* Experience working with women’s wellness, beauty, skincare, heal
th, lifestyle, or community-led brands*
Experience building founder-led brands* Experien
ce managing content and crea
tive teams
Who Will Thrive
In This Role
Someone w
ho naturally asks:
* Wha
t is she feeling?* What is she afraid of
?* What identity does she want
to become?* Why would she stop scroll
ing?* What transformation is she seeking?
More importantly, someone who understan
ds that Miduty is not selling supplements.
Miduty is
helping women believe in themselves again.