Assistant manager - b2c

Umang Global Group Pvt Ltd · Mumbai, India

About Umang Consumer Products Pvt. Ltd.

Umang Consumer Products Pvt. Ltd. is the B2 C-D2 C arm of Umang Global Group. The consumer division focuses on building and scaling wellness and nutraceutical brands, combining in-house manufacturing capabilities with third-party partnerships to deliver end-to-end consumer products. The vertical is relatively new and operates in a fast-paced, high-ownership environment.

Role Overview

We are looking for an Assistant Manager – B2 C with 2-3 years of experience, who can drive structured execution while scaling the B2 C vertical from the ground up. The role spans operations, product development coordination, vendor management, regulatory compliance, marketing, and market research & analysis, with a strong hand in pricing strategy and overall business growth of the B2 C vertical.

Key Responsibilities

Product Development & R& D Coordination

• Coordinate with R& D teams for product development, formulation validation, and feasibility assessments

• Follow up with R& D for technical documentation, including COAs, product specifications, and compliance requirements

• Track manufacturing progress with production teams and ensure timely execution of orders; coordinate procurement and availability of raw materials

Operations & Vendor Management

• Manage ongoing operations of an acquired consumer brand, ensuring continuity in processes and execution

• Support development and implementation of SOPs and structured workflows to improve operational efficiency

• Manage third-party vendors for capsule filling, packaging, and labelling activities; monitor vendor timelines and ensure adherence to delivery schedules

• Manage packaging material planning and coordinate with packaging vendors for timely supply

• Plan inventory allocation for Amazon FBA and D2 C channels; create Amazon FBA shipment plans

• Coordinate label development, including label & artwork finalization, specifications, and vendor alignment

Regulatory Compliance & Finance

• Ensure compliance with regulatory requirements such as FSSAI, GST, and IEC documentation and approvals

• Oversee inventory records and timely monthly submission of accounting documents to the Finance team

• Maintain records of invoices, payments, and operational documentation for reference and audit purposes; coordinate with the accounts team for invoice tracking and timely payment processing

Marketing & E-commerce

• Ensure marketing activities are carried out for both brands, including social media and website 

• Coordinate with the third-party category team for managing e-commerce activities of the wellness brands

• Coordinate go-to-market execution across teams and ensure readiness for product launches- overseeing marketing creatives such as brochures, labels, ads, etc.

Market Research & Pricing Strategy

• Conduct market research and competitor benchmarking to assess product positioning

• Develop and maintain cost and pricing sheets, including margin analysis, to support pricing strategy

Cross-functional Coordination & Team Support

• Coordinate cross-functional activities across R& D, marketing, operations, legal, and external vendors to ensure alignment from product development to market launch

• Act as a central point of coordination to ensure smooth execution of ongoing projects

• Support hiring, onboarding, and training coordination as part of team expansion