Creative Content Lead

RSH Global · India

We need someone who combines content instinct + creative taste + social-media culture + brand understanding.

Looking for a Creative Content Lead who can actually make JOY more interesting. “What can JOY say or do today that people will actually stop, watch, smile at, share or remember?”

The candidate should have:

• Content ideas first, execution second: reels, memes, topical content, creator formats, product storytelling, campaigns and recurring content properties.

• Have a very strong visual and creative eye: able to immediately distinguish average work from scroll-stopping work.

• Understand Gen Z/young India without trying too hard to sound Gen Z.

• Constantly track culture, beauty conversations, entertainment, music, sports, internet humour and emerging formats and translate them into JOY relevant ideas.

• Work closely with the social, design, influencer, digital and brand teams, but own the creative content standard.

• Build repeatable JOY content IPs, not just produce 30 posts every month.

• Be comfortable in challenging: “This is safe. What is the interesting version?”

The candidate must have a strong understanding of the skincare and beauty conversation about what consumers are discussing, searching for, questioning and getting excited about. They should understand ingredients, benefits, skin concerns, routines, trends and emerging skincare language and most importantly, be able to translate these conversations into simple, engaging and highly creative consumer content.

Skills/ Attributes Required: Creative, Good communication, Insta/Tik tok savvy 

We are essentially looking for someone with three capabilities in one person:

Skincare intelligence × Creative articulation × Cultural relevance