Senior sales executive - institutional sales

We're hiring: Senior Sales Executive — Institutional Sales
BRB by Forbidden Foods | Bengaluru | Full-time | 4–7 years
BRB is a better-for-you snacking brand built for urban India — popped chips, peanut butter wafers and baked toasties, already live across quick commerce, Amazon, modern trade and vending.
Institutional is our biggest untapped channel. We're looking for someone to own it across NCR.
The role
Build and run our institutional business across Delhi NCR: vending operators, Ho Re Ca, QSR and café chains, hotels, corporates, co-working spaces, cinemas and gyms. You'll source your own funnel, pitch, negotiate, close, and then run the account — carrying an independent target for the region.
This is a hunter's role with a blank slate, not a defined territory with a fixed beat.
What you'll own
A qualified funnel of institutional accounts you've sourced yourself
End-to-end deal-making: pitch, proposal, negotiation, contract
Contribution margin on every deal — and collections against agreed credit terms
BTL and field activity for these channels, with marketing
New and unconventional channels we haven't cracked yet
What we're looking for
4–7 years in sales / BD / KAM for a consumer brand; F&B or FMCG preferred
Existing relationships across NCR institutional accounts are a strong plus
A track record of closing new accounts, not just servicing inherited ones
Commercially sharp — comfortable with margin, credit terms and deal profitability
Confident presenting to procurement heads, F&B managers and founders alike
Self-driven enough to turn a target into a plan without being managed into it
Uncompromising on ethics