Senior Media Strategist

Social Media Strategist Location: Mumbai Experience: 4–6 Years Employment Type: Full-Time Role Overview We are looking for a Media Planner & Strategist with 4–6 years of experience in digital media planning and campaign strategy. The ideal candidate should have hands-on experience in planning and executing campaigns across multiple advertising platforms, managing client communication, and driving performance through data-driven insights. Key Responsibilities Develop and execute media plans and campaign strategies across digital platforms. Manage and optimize campaigns on Meta, Google, LinkedIn , and other advertising platforms. Coordinate with clients on a daily basis, providing campaign updates and strategic recommendations. Monitor campaign performance, analyze data, and optimize campaigns to improve ROI. Prepare reports, dashboards, and presentations using analytics and reporting tools. Collaborate with internal teams to ensure smooth campaign execution and achievement of business objectives. Required Skills & Experience 4–6 years of experience in Media Planning, Performance Marketing, or Digital Strategy. Hands-on experience with Meta Ads, Google Ads, and LinkedIn Campaign Manager . Strong communication and client management skills. Proficiency in Microsoft Excel, PowerPoint, Looker Studio (Google Data Studio), Google Analytics, and Microsoft Clarity . Strong analytical and problem-solving abilities. Good to Have Experience managing App Install/App Promotion campaigns . Experience with additional advertising platforms and campaign measurement tools.