Junior Meta Ad analyst/Performance Marketing

TalentXO · Andhra Pradesh, India

Hiring For a Client - ZeroHarm Sciences

About the Role

We are looking for a Meta Performance Marketing Specialist with strong hands-on experience in Meta Ads and D2C/E-commerce. The ideal candidate should have experience managing and scaling Meta campaigns for the Indian market, with a strong focus on performance, optimization, and profitable growth.

Key Responsibilities

• Set up, launch, and manage Meta Ads campaigns across Facebook & Instagram.
• Manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns.
• Configure campaign objectives, budgets, bidding strategies, schedules, placements, creatives, ad copies, headlines, and CTAs.
• Perform campaign QA and maintain a structured Meta Ads account.
• Monitor campaign performance daily and optimize budgets, audiences, placements, and creatives.
• Scale winning campaigns and pause underperforming campaigns.
• Refresh fatigued creatives and conduct A/B testing across creatives, audiences, offers, and campaign structures.
• Build and manage Broad, Interest-Based, Lookalike, Custom, and Retargeting Audiences with appropriate exclusions.
• Track and optimize ROAS, CPA, CAC, CPC, CPM, CTR, CVR, Frequency, and Spend.
• Prepare regular performance reports and provide actionable optimization insights.
• Manage advertising budgets and ensure efficient spend utilization.
• Ensure proper Meta Pixel, Conversion API (CAPI), event tracking, UTM, and attribution setup.
• Troubleshoot tracking and campaign delivery issues in coordination with relevant teams.
• Stay updated with Meta platform updates, policies, and performance marketing best practices.

Mandatory Requirements

• 1+ year of hands-on experience managing Meta Ads campaigns.
• Strong experience in D2C / E-commerce / Performance Marketing Agencies with D2C clients.
• Hands-on experience running Meta campaigns for the Indian market.
• Proven experience in launching, managing, optimizing, and scaling Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns.
• Strong working knowledge of Meta Ads Manager, including audience creation, budget allocation, bidding, placements, ad uploads, campaign QA, and account structuring.
• Strong experience with A/B testing, creative refreshes, audience optimization, budget scaling, and CPA/CAC improvement.
• Strong analytical skills with hands-on experience tracking ROAS, CPA, CAC, CPC, CPM, CTR, CVR, Frequency, and Spend.
• Proficiency in Excel or Google Sheets.
• Basic hands-on knowledge of Meta Pixel, CAPI, event tracking, attribution, and UTM tracking.
• Excellent attention to detail and execution accuracy.
• Willingness to work 6 days/week from the office in Hitech City, Hyderabad.

Preferred

• Experience working with Shopify brands.
• Exposure to Health & Wellness / D2C brands.
• Meta Blueprint Certification is an added advantage.

Relocation Support

Candidates from outside Hyderabad can also be considered. The client is open to providing a relocation bonus and accommodation for the initial one month.

Ideal Candidate: A hands-on Meta Ads professional with strong D2C/E-commerce exposure who can independently execute campaigns, optimize performance, manage budgets, and scale profitable growth.