Head - Sales Branded Products

Job Purpose - To develop product/brand based on existing portfolio of products (mainly water treatment) in the business. Develop strategy for customers and market expansion to meet business objective of sales & profit. Key Result Areas & Supporting Actions Key Result Areas Supporting Actions 1. Market Mapping – Geographic and behavioural segmentation • Analysing market trend/customer behaviour. • Assessment of scope & scale of opportunity. • Meet existing customers. • Identify new customers. • Attend trade fairs/expos. • Prepare geographic mapping reports. • Update reports daily. • Segregate trial customers. • Classify customers by value/price focus. • Plan product approvals. 2. Revenue, Volume & EBITDA • Deliver business volume, revenue & profitability. • Price/value management. • Maximis