Online Marketing, Affiliate and Growth Partnerships Lead-User Product Operations

Daraz · Karachi division, Pakistan

Role Summary

You will support day-to-day execution across paid online marketing, the affiliate programme and brand partnerships for Daraz. You will run campaigns, pitch partners, analyse performance data and turn the numbers into clear recommendations. You work within the strategy set by your manager and own execution and reporting end to end.

Key Responsibilities

Online Marketing (OM)

• Support execution of paid campaigns across Meta, Google, TikTok and RTAs with the performance marketing team
• Build and maintain catalogues for campaigns (e.g. category assortments, Top products, Buy More Save More)
• Monitor daily performance against CPO, ROAS and CIR targets, and flag anomalies early
• Set up and track A/B tests on creatives, catalogues and offers, and document learnings

Affiliates

• Onboard and manage affiliate partners: cashback, coupon, content, influencer and network partners
• Track partner performance, run payout and billing reconciliation, and resolve tracking discrepancies with Product and BI
• Pitch and activate partners for key campaign events, and propose commission structures for approval

Partnerships

• Identify and approach brands for co-funded offers, giveaways, gamified promotions and cross-promotional campaigns
• Prepare pitch decks and commercial proposals, and support negotiations with the manager
• Coordinate partnership execution with Commercial, Brand, CRM and Product teams

Data Analysis & Reporting

• Analyse campaign, channel and partner data (GMV, Orders, Buyers, CR, ROAS, CPO, CAC) to find what is working and what is not
• Build and maintain weekly and campaign dashboards using Excel/Google Sheets and available dashboards
• Evaluate partner and campaign ROI and turn findings into clear, actionable recommendations for the manager

Job Requirements

• 4-5 years in online, performance, affiliate or digital marketing, ideally in e-commerce, marketplace or consumer tech.
• The candidate must have a go-getter attitude and be willing to take ownership of work
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, and similar platforms.
• Strong pitching and communication skills: confident in writing and presenting proposals, and persuasive with external partners.
• Strong analytical ability: advanced Excel/Google Sheets (pivots, lookups, formulas), comfort with marketing KPIs and ROI maths, and the ability to spot trends and explain the \"why\" behind the numbers.
• Organised, able to manage multiple campaigns and deadlines, and comfortable in cross-functional work.
• Bachelor's degree in Business, Marketing or a related field.