Assistant Director, Customer-Centric Digital Experience

easypaisa digital bank · Islamabad, Pakistan

easypaisa seeks an Assistant Director – Product Experience to lead initiatives that enhance digital journeys for millions of users in Pakistan. This senior role focuses on reducing helpline dependency and delivering intuitive, self-service experiences across the easypaisa app.

You will guide a team of Product Managers, work cross-functionally, and shape the product roadmap to improve customer satisfaction, operational efficiency, and digital adoption in a regulated fintech environment.