Assistant Manager - Loyalty cum Activation

Role Purpose Own 365-day, tier-wise dealer engagement for Greenply — driving activity, billing, and emotional connect so dealers feel warm, valued, and proud to be part of the Greenply family. Single point of contact for all dealer engagement. Key Responsibilities Categorise dealers into tiers and design differentiated engagement intensity for each tier Run a 365-day engagement calendar — regular nudges to keep dealers active and improve billing (MBO) Build warmth and pride in the Greenply relationship through consistent, personal touchpoints Partner with brand team and agencies to create tier-appropriate communication (messages/emails) and dispatch via allotted portals Roll out schemes regularly and track performance — receipt, action taken, and dealer throughput Plan and execute engagement around major launches, milestones, festivals, and personal occasions (birthdays/anniversaries) Collaborate closely with Sales, Marketing, and management teams to align engagement with business goals Act as the single point of contact for all dealer engagement queries and escalations Candidate Requirements 6–7 years of hands-on dealer engagement experience in the building materials industry Strong understanding of dealer requirements, mindset, and trade dynamics Excellent communication skills — able to brief and collaborate with brand/agency teams Data-driven — comfortable tracking scheme performance and dealer throughput Strong team player, willing to work cross-functionally with Sales and Marketing High ownership mindset — comfortable being the single point of contact for dealer engagement