SAP Consultant

Job Summary We are looking for a SAP Emarsys Consultant with 5 years of hands-on experience in Marketing Automation tools . The candidate will support the design, execution, and optimisation of multi-channel marketing campaigns, working closely with marketing and CRM teams to deliver effective customer journeys and personalised communications. Key Requirements SAP Certified Associate Implementation Consultant – SAP Emarsys Customer Engagement . Hands-on experience with SAP Emarsys as an end-to-end Marketing Automation tool . Strong understanding of multi-channel campaign execution, customer segmentation, personalisation, and marketing automation. Job Responsibilities Execute and manage multi-channel campaigns including email, SMS, push notifications, web personalisation, and direct mail using SAP Emarsys. Create reusable segments, contact lists, and automation workflows to improve customer engagement and retention. Perform audience segmentation and targeting using customer data and Predictive AI models within Emarsys. Set up and monitor A/B testing and personalisation strategies. Generate campaign performance reports and share actionable insights with stakeholders. Ensure campaign execution complies with GDPR, CCPA, and other global data privacy regulations . Support process improvements and contribute to campaign execution best practices. Act as an internal Subject Matter Expert (SME) for SAP Emarsys, providing guidance on best practices and mentoring/training junior team members. Collaborate with clients and internal stakeholders to align marketing campaigns with business objectives