Behaviour Design Strategist

TinkerLabs · India

We're seeking a unique hybrid: a brilliant Behaviour Design Strategist with a natural talent for project management.

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When behaviour is the problem, organisations call us.

This has been true for us across sectors - banking and finance, health and wellness, retail and consumer goods, media and technology (and more) - with Kotak Mahindra Bank, Shriram Life Insurance, Kapiva, GAP, HP, Homelane, Flipkart, Cult and Swiggy - unearthing the simplest ways to change behaviour and create impact at scale.

That work has compounded. We're now running multi-year consulting mandates that go well past research into intervention design and solution building, alongside a workshop and training practice that spans corporate India, universities and schools. At this inflection point, we're looking for builders with the energy and pace to shape the next chapter of TinkerLabs.

We're looking for a strategist who can do three things: find the behaviour that actually matters, make a complex project feel simple, and defend the work in front of a client - with confidence and humility in equal measure.

What you'll do:

• Lead end-to-end consulting projects: Drive design research, behaviour mapping and analysis, ideation and prototype testing across projects. You own the arc from kick-off to handover.
• Rock-solid project leadership: Organise tasks and deliverables smoothly, anticipate risks and manage bottlenecks, manage scope and stakeholder alignment. Complex behavioural projects have a hundred moving parts. Bring structure to chaos.
• Craft strategic narratives for communication: Translate research decisions, complex findings and interventions into intuitive reports, visual narratives and actionable next steps to secure buy-in from internal and external stakeholders. Simplify, simplify, simplify.
• Build and deliver high impact assets for scale: Transform paper concepts into field-ready, scalable interventions without diluting core behavioural insights. Balance user needs, system needs and client capabilities.
• Facilitate interactive workshops: Run co-creation sessions inside projects, plus workshops in senior corporate rooms, field sessions with communities and academic programmes. Expect to be in front of a room several times a month, from C-suite off-sites to classrooms. Preach what we practice.
• Shape what we take on: Build pitches, write approach notes and proposals. The more interesting the work we win, the more interesting your next project. Help us win the next one.

Who we need:

The team at TinkerLabs has always had a diverse set of backgrounds - design, business, engineering, social sciences. Your background doesn't matter as much as how it enables you to deliver. In addition, you must have:

• An instinct for uncovering why people do what they do: 5+ years of professional experience, with a proven track record in applied behavioural economics, design research or service design. If you've been an advertising planner or brand strategist digging into consumer decision-making, that counts.
• Rock-solid project discipline: A strong track record of running day-to-day project operations, leading client communications, and driving momentum across teams independently - including when the brief is still forming.
• Complete control and the ability to hold a room: Presentation and communication skills to pitch, teach and lobby, with humility and grace, in front of design and non-design stakeholders alike.

Why you should consider working with us:

We don't stop at the deck. We find the behaviour, design the intervention, put it in the field and stay until it works. You'll see the whole arc - from the first insight to whether it actually worked.

We're small and growing fast. Whoever joins now shapes what we become. What that means concretely:

1. Ownership from day one. As we grow, this role grows into practice leadership.
2. Range. Diverse briefs across research, strategy and workshops.
3. A team that makes you better. Small, sharp, supportive. Your ideas get pushed further here, which makes the workday genuinely fun.
4. You won't be at your desk. Expect meaningful travel - client sites, field work, workshops across India.
5. High Impact, High Velocity. We believe high impact doesn't have to mean burnout, so we take personal boundaries seriously. But make no mistake - we move fast and aim high, offering the kind of environment where you can do some of the most meaningful work of your career.

How to apply:

To help us get a feel for how you think, we'd love for you to respond to two short questions:

1. What is a recurring usability challenge you have observed or experienced with a product, service, process or people? Why do you think it exists? What can be done about it?
2. A six-week project is halfway through and running behind. The client has changed the brief twice. You are in-charge from TinkerLabs end - What will you do?

Please feel free to share the response in any format you would do justice to - write it, draw it, record it, make a presentation.

Please share your responses, updated resume and portfolio to curious@tinkerlabs.in with the subject line: Behaviour Design Strategist_(Your name)

A human reviews all applications. Everyone will receive a reply in due time.