Manager - Digital Communications (Capital Markets)

Adfactors PR · India

Role Overview

We are looking for a dynamic Social Media – Capital Markets professional with strong experience in digital communications, content strategy, and client servicing . The ideal candidate should have worked with corporate, financial services, or capital markets clients and possess the ability to translate complex business narratives into compelling digital content.

Adfactors PR, founded in 1997, is India's largest Public Relations firm. A multi-specialist, full-service firm, we serve clients in over 25 industries across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and trade bodies, as well as a host of bright, young start-ups and unicorns.

The role requires a strategic thinker who can manage social media mandates for marquee clients, develop content-led campaigns, monitor conversations, and provide communication counsel aligned with business and reputation objectives.

Key Responsibilities

• Develop and execute social media strategies for capital markets, financial services, and corporate clients .
• Manage end-to-end client servicing responsibilities including strategy discussions, campaign planning, reporting, and stakeholder management.
• Create communication frameworks for LinkedIn, X (Twitter), Instagram, and other relevant digital platforms.
• Translate complex financial and business information into engaging, audience-friendly content.
• Work closely with content, creative, design, and analytics teams to deliver integrated digital campaigns.
• Build thought leadership strategies for senior executives, CXOs, and industry leaders.
• Track social media trends, industry conversations, competitor activity, and emerging digital opportunities.
• Provide insights and recommendations based on social listening, analytics, and performance metrics.
• Manage content calendars, approvals, publishing workflows, and campaign execution.
• Support crisis communication and online reputation management initiatives.

Desired Candidate Profile

• 7–8 years of experience in Social Media, Digital Communications, Corporate Communications, or Client Servicing roles.
• Prior experience working with Capital Markets, BFSI, financial services, consulting, or corporate clients preferred.
• Candidates from CMCG+ / Corporate Communications client servicing backgrounds will be preferred.
• Strong understanding of social media platforms, content formats, digital storytelling, and audience engagement.
• Ability to understand financial/business concepts and simplify them into effective communication.
• Strong client management and presentation skills.
• Experience managing multiple stakeholders and working in a fast-paced agency environment.
• Strong written and verbal communication skills.

Preferred Backgrounds

Candidates from:

• PR & Communications agencies handling Corporate / BFSI / Capital Markets accounts
• Digital & Social Media teams managing financial brands
• Consulting firms with experience in strategic communications
• Corporate communications teams within financial services organizations