Paid marketing

Mariinox · Noida, India

Job Profile : Paid Marketing Specialist

Job Type : Full-Time | Work from Office

Location : Noida, Sector 67

Experience : 1- 3 Years

About Us:

Mariinox is a  Government Authorized Registered Vehicle Scrapping Facility (RVSF) , operating under the  Vehicle Scrapping Policy 2021 to provide  legal, transparent, and environmentally responsible vehicle scrapping solutions .  MMariinox

We help vehicle owners scrap their  End-of-Life Vehicles (ELVs) through a  hassle-free process that includes  instant valuation, doorstep pickup, complete documentation support, RTO deregistration assistance, and official certificates like  Certificate of Deposit (Co D) and  Certificate of Vehicle Scrapping (CVS) . 

Role Overview:

We are looking for a results-driven Paid Marketing Specialist to plan, execute, optimize, and scale paid marketing campaigns across multiple digital advertising platforms . The ideal candidate should have strong hands-on experience in performance marketing , campaign management , analytics , and driving measurable business growth through paid channels .

You will be responsible for managing end-to-end paid marketing activities , improving campaign performance , maximizing ROI , and identifying new growth opportunities across various platforms

Key Responsibilities: Plan, launch, manage, and optimize paid advertising campaigns across platforms such as Google Ads , Meta Ads , Linked In Ads , and other relevant channels Develop performance marketing strategies aligned with business goals and customer acquisition targets Conduct keyword research , audience targeting , competitor analysis , and campaign planning Manage campaign budgets , bidding strategies , and cost optimization to improve ROI Monitor key performance metrics including CPA , CPL , ROAS , CTR , CPC , conversions , and revenue impact Create and test ad copies , creative assets , landing page recommendations , and campaign variations Perform A/B testing to improve campaign effectiveness and conversion rates , Analyze campaign data and generate actionable performance reports Work closely with creative , content , and sales teams to improve lead quality and campaign outcomes Identify new paid marketing opportunities , industry trends , and platform updates Maintain accurate tracking through pixels , conversion tracking , UTM parameters , and analytics tools

Required Skills & Qualifications 1–3 years of hands-on experience in paid marketing / performance marketing Strong knowledge of Google Ads , Meta Ads Manager , and campaign optimization techniques Experience managing paid campaigns with measurable ROI goals Understanding of conversion funnels , audience segmentation , and remarketing strategies Ability to analyze marketing data and make performance-driven decisions Experience with Google Analytics , Google Tag Manager , and reporting dashboards Strong understanding of digital marketing metrics and attribution models Good communication skills , analytical thinking , and problem-solving abilities

Preffered Qualifications:

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