D2c brand content lead
SocialChaat · Panchkula, India
Job Description
WE'RE HIRING: D2 C BRAND CONTENT LEAD — META AD SCRIPTS & COPYWRITING
Location: Panchkula | On-site
Experience: 2–5 Years | Full-time
Joining: Immediate (Negotiable)
CRITERIA: D2 C / E-commerce experience is mandatory. We're specifically looking for someone who has hands-on experience writing Meta ad scripts, performance creatives and conversion-focused copy for D2 C brands.
ABOUT SOCIALCHAAT
We're a house of artists building a house of brands we're proud of.
At Social Chaat, we bring art, brands and business together — creating content that looks beautiful, feels native and actually sells.
When agencies settled for 2 X ROAS, we aimed for 4 X.
Now, we're looking for a Content Lead who knows that great copy isn't just about sounding good — it's about making people stop, watch, believe and buy.
THIS IS NOT A GENERIC CONTENT WRITING ROLE
You'll be writing for Meta ads, not just social media calendars.
You'll work on hooks, scripts, ad copies, UGC scripts, skits and performance creatives for our D2 C brands — with a strong focus on what makes people convert.
From product USP → consumer problem → hook → script → creative execution → performance, you'll be involved in the entire content journey.
WHAT YOU'LL DO
Write high-performing Meta ad scripts and copies for D2 C brands Create scroll-stopping hooks that grab attention in the first few seconds Write UGC, skit-based, explanatory & product-led ad scripts Identify product USPs, benefits and consumer pain points and turn them into compelling copy Develop multiple creative angles for the same product Write copy for different stages of the customer journey Work closely with Video Editors, DOPs, Designers, Brand Strategists & Performance Marketers Study CTR, conversions, ROAS and creative performance to improve your copy Take scripts from idea → shoot → final adWHO WE'RE LOOKING FOR
2–5 years of experience in D2 C / E-commerce content & copywriting
Strong experience writing Meta/Facebook & Instagram ad scripts
Excellent copywriting, storytelling & hook-writing skills
Experience with UGC, skit-based and performance ad content
Strong understanding of D2 C consumers, products & buying psychology
Ability to turn product USPs into content that sells
Someone who understands that a good script isn't just creative — it has to convert
No B2 B-only profiles
No generic content writers
No You Tube-only scriptwriters
No candidates without D2 C / E-commerce experience
Apply: talent@
Details
| Company | SocialChaat |
| Location | Panchkula, India |
| Type | FULL TIME |
| Niche | marketing |
| Experience | permanent |