Key Account Manager

Astral Adhesives · India

Modern Trade Business

Role Purpose

To drive sell‑in and sell‑out growth across all Modern Trade formats in South India , while acting as National Key Account Manager (NKAM) for South‑headquartered MT chains and owning execution and sell‑out responsibility for all MT accounts operating in the South market .

Key Responsibilities

1. NKAM – Account Ownership (South‑Based Chains)

• Act as National Key Account Manager for MT chains headquartered in South India for all south based accounts including regional chains.
• Lead JBPs, national commercials, margins, schemes, assortments, and expansion plans.
• Drive long‑term strategic partnerships and pan‑India coordination for these accounts.

2. Sell‑Out & Execution Ownership – South Market (All MT Formats)

• Drive sell‑out across all Modern Trade format stores in South India .
• Ensure execution excellence for all MT accounts operating in South .
• Own availability, visibility, promotions, NPD launches, and in‑store execution.
• Work closely with regional sales, distributors, and stores to improve off‑take.

3. Business Delivery & Commercial Management

• Deliver sales, volume, and gross margin targets as per AOP.
• Control trade spends and ensure ROI‑driven promotions.
• Monitor secondary sales, stock cover, service levels, and forecasts.

4. Cross‑Functional & Team Coordination

• Act as the execution bridge between AKAM, KAE’s, regional sales teams, supply chain, finance, and marketing .
• Guide KAE’s/Agency/Merchandiser for store‑level compliance and execution.

Handle escalations and operational challenges for South MT accounts