Senior Content Creator

Zoo Media · Mumbai city (worli), India

Role Overview:

We are looking for a creative, trend-savvy, and execution-focused Senior Content Creator to conceptualise, create, and manage engaging digital content across social media platforms. This role requires a strong understanding of platform-first storytelling, content strategy, production coordination, and audience engagement while ensuring content aligns with brand objectives and business goals.

Key Responsibilities:

• Create engaging, platform-first content across social media channels while maintaining consistency with the brand’s tone, style, and communication objectives.
• Contribute to content planning by generating creative ideas and identifying relevant trends, formats, and opportunities to enhance audience engagement.
• Research industry trends, competitor content, and platform updates to recommend fresh and innovative content ideas.
• Write compelling scripts, captions, headlines, video descriptions, and platform-specific copy tailored to different audiences.
• Plan and independently execute content shoots, ensuring all content aligns with the approved creative brief and campaign objectives.
• Coordinate with editors, designers, and production teams by organizing footage, sharing creative direction, and ensuring timely content execution.
• Review and quality-check content before publishing to ensure accuracy, consistency, and adherence to brand guidelines.
• Monitor content performance using platform analytics and provide insights to optimize future content strategies.
• Support the development and execution of content calendars while ensuring timely delivery across multiple campaigns.
• Collaborate with internal stakeholders to understand campaign objectives and translate briefs into engaging digital content.
• Take ownership of assigned projects from ideation through execution while maintaining quality standards and meeting deadlines.
• Stay updated with emerging social media trends, creator best practices, and platform innovations to continuously improve creative output.
• Provide guidance and support to junior team members while maintaining creative excellence across projects.

Preferred Skills:

• 2–4 years of experience in content creation, social media, digital marketing, or a related role.
• Strong understanding of Instagram, YouTube, LinkedIn, TikTok, and emerging social media platforms.
• Excellent scriptwriting, copywriting, and storytelling abilities.
• Experience planning and executing content shoots independently.
• Strong understanding of content trends, audience behavior, and platform algorithms.
• Basic knowledge of video editing tools such as Premiere Pro, CapCut, VN, or similar platforms is an advantage.
• Strong communication, collaboration, and project management skills.
• Ability to manage multiple projects while working in a fast-paced agency environment.

What’s In It For You:

• Opportunity to create impactful content for leading national and global brands.
• Hands-on exposure to end-to-end content strategy, production, and campaign execution.
• Opportunity to collaborate with creative, strategy, media, and production teams on high-impact campaigns.
• A fast-paced, collaborative environment that encourages creativity, ownership, and continuous professional growth.
• Career development opportunities within the Zoo Media Network ecosystem.