Area Sales Manager

We are looking for a high-energy, execution-focused individual to drive growth in the HoReCa segment. The role will be responsible for expanding market reach, strengthening distributor-led sales, and building strong relationships with chefs, restaurant owners, and key institutional buyers. This is a frontline, market-facing role that requires a deep understanding of food service dynamics, strong relationship-building skills, and the ability to drive both primary and secondary sales while ensuring visibility and adoption of our product portfolio. The ideal candidate will be responsible for building out our sales and sales pipeline. Responsibilities 1. Sales Execution & Business Development Achieve territory/area -level sales, volume, and revenue targets. Drive secondary sales through distri