Head of Brand & Corporate Communications

Raqami Islamic Digital Bank Ltd. · Karachi, Karachi District; Sindh, Pakistan

Job Title: Head of Brand & Corporate Communications

Department: Marketing

Job Overview

We are seeking an experienced marketing and communications leader to drive the Bank’s brand, corporate communications, public relations, content, and marketing communications agenda. This role is responsible for building a strong and differentiated brand presence across all customer touchpoints while managing campaigns, media relations, agency partnerships, internal communications, reputation management, and strategic marketing initiatives that support the Bank’s growth objectives.

Key Responsibilities

• Execute the Bank’s brand and communications strategy in alignment with the overall marketing strategy.
• Ensure consistent application of the Bank’s brand identity across all channels and customer touchpoints.
• Lead the development and execution of marketing campaigns across Retail Banking and SME & Business Banking segments.
• Manage corporate communications, press releases, announcements, and external messaging.
• Develop and oversee content strategy across digital, social media, print, and corporate communication channels.
• Manage relationships with advertising agencies, creative agencies, media partners, and communication vendors.
• Drive brand awareness, reputation management, and market visibility initiatives.
• Develop communication plans for product launches, partnerships, and strategic initiatives.
• Lead media relations and coordinate external communication activities.
• Oversee internal communication programs to strengthen employee engagement and organizational alignment.
• Monitor campaign performance, brand perception, and customer engagement metrics.
• Manage social media communication strategies and content calendars.
• Support crisis communication and reputation management initiatives when required.
• Lead and develop the Brand & Corporate Communications team.

Experience Required

• Minimum 12–15 years of experience in Brand Management, Marketing Communications, Corporate Communications, Public Relations, Media Relations, and Digital Marketing.
• Experience within the banking or financial services industry will be preferred.
• At least 5 years of experience in a senior leadership role managing brand, communications, or marketing functions.

Educational Background Required

• Bachelor’s degree in Marketing, Communications, Media Studies, Business Administration, Journalism, Public Relations, or a related discipline.
• MBA or relevant postgraduate qualification preferred.

Skills & Competencies

• Brand Strategy & Execution
• Corporate Communications
• Public Relations & Media Management
• Reputation Management
• Marketing Communications
• Content Strategy & Development
• Campaign Management
• Digital & Social Media Communications
• Agency Management
• Crisis Communication
• Stakeholder Management
• Budget Management
• Presentation & Communication Skills

Raqami Bank is an equal opportunity employer. We welcome applications from all qualified individuals, including Persons with Disabilities (PWDs), and are committed to fostering an inclusive workplace where everyone has the opportunity to succeed.