Director of Demand Generation

Job Summary The Senior Demand Generation Manager serves as the leader in driving the company’s digital growth engine responsible for overseeing all paid, organic, and web initiatives that fuel pipeline creation. This role combines strategic leadership and hands-on execution across SEO, PPC, paid social, and website performance. You’ll play a central role in scaling the company’s go-to-market engine by integrating modern demand generation, AI-driven decisioning, and Account Based Marketing strategies. The position is both strategic and hands-on: defining the digital roadmap and designing full-funnel experiences for target accounts. A key focus of this position is to stay abreast of emerging AI tools and strategies that can enhance marketing effectiveness — particularly those that: Deepen alignment with key buyer personas Increase conversion rates Reduce time-to-sale Accelerate new pipeline development Accelerate high-quality content development The goal is to selectively identify and deploy AI solutions that deliver real, measurable business results. Responsibilities: Strategic Leadership translate these insights into targeted UX and CRO experiments that improve form completion rates, navigation flow, and overall demo conversion efficiency. Create 1:1 personalized website experience for target accounts in the pipeline to improve conversion rates, and for existing customers to drive cross-sell and upsell opportunities - leveraging dynamic content, segmentation, and personalization tools to align on-page messaging with account needs and lifecycle stage. Coordinate with internal stakeholders and external developers/designers to ensure continuous improvement and brand consistency. Lead A/B testing and conversion rate optimization (CRO) efforts to maximize pipeline generation. Lead and collaborate on digital product launch campaigns, developing microsites and interactive experiences for major product releases, ensuring clear messaging, analytics tracking, and sales enablement alignment. Performance Marketing