Performance marketing & Script Writer

Primetrace · India

Job Title: Performance Script Writer (Ads) – Crafto

Role Overview

We’re looking for a high-output, performance-driven Script Writer who can crack scroll-stopping hooks and high-converting ad scripts for Meta (Facebook/Instagram).

This is not a branding/content role — this is a growth role.

You will be directly responsible for writing 20+ ad scripts daily, rapidly iterating based on performance data, and leveraging AI tools (GPT, Gemini, Veo3, etc.) to scale winning creatives for Crafto.

What You’ll Do

• Write 20+ high-converting ad scripts daily (video + static hooks)
• Create scroll-stopping hooks in first 2–3 seconds
• Develop multiple variations of winning concepts
• Work closely with performance marketing team to:
• Analyze CTR, CPI, CPS
• Double down on winning angles
• Use AI tools like:
• GPT / Gemini → idea generation & variations
• Veo3 / video tools → content execution support
• Rapidly test:
• Different emotions (fear, aspiration, devotion, relatability)
• Different formats (UGC, POV, storytelling, problem-solution)
• Convert insights into repeatable creative frameworks
• Scale creatives for campaigns handling ₹100Cr+ annual budget

What We’re Looking For

• Must-Have
• Proven ability to write high-performing ad hooks/scripts
• Deep understanding of:
• Meta ads psychology
• Thumb-stopping content
• Ability to produce high volume (20+ scripts/day) without quality drop
• Strong intuition for:
• Viral content
• Indian mass audience (Tier 2/3 focus preferred)
• Comfortable using AI tools to 10x output
• Extremely fast executor with bias for action

Good to Have

Experience in:

• UGC ads / performance marketing
• Short-form video scripting (Reels/Shorts)

Exposure to:

• Spiritual / devotional / emotional content
• Hindi + regional language understanding

What Success Looks Like

• Consistently generating winning hooks
• Improving:
• CTR
• Hook Rate
• Cost per Install (CPI)
• Creating repeatable scalable ad formats
• Helping Crafto unlock new creative angles at scale

Who This Is NOT For

• People who want to write long-form or “creative storytelling”
• People who can’t handle daily output pressure
• People who wait for briefs instead of taking ownership

Why Join

• Work on a product already scaling aggressively
• Direct impact on ₹100Cr+ performance budget
• Learn how top-tier performance marketing + content actually works
• Freedom to experiment, test, and scale ideas fast