Team Lead - Modern Trade

Role Purpose Drive sell-out, shopper engagement, promoter excellence, and retail execution across modern trade partners. Ensure premium visibility, high-quality demonstrations, and strong on-ground conversion. Key Responsibilities - Retail Execution & Sell-Out * Achieve and exceed sell-out targets across key modern trade chains. * Track store-wise performance, competition activity, and drive improvement actions. * Conduct regular store visits and audits to ensure consistent execution quality. - Promoter Management * Lead promoter recruitment, training, daily performance monitoring, and motivation. * Ensure promoters deliver exceptional shopper engagement, demo quality, and product storytelling. * Work with agency partners to maintain deployment quality and productivity discipline. - Visibility & Activation * Ensure strong merchandising standards - planogram adherence, availability, and premium visibility. * Plan and execute in-store activations and shopper engagement programs. - Partner & Cross-Functional Collaboration * Coordinate closely with store teams and internal stakeholders for seamless retail execution. * Resolve store-level operational issues promptly. - Performance & Reporting * Track KPIs including sell-out, demo conversion, and promoter productivity. * Manage activation budgets with clear ROI. Requirements * Bachelor’s degree. * 3–5 years in modern trade/retail execution (appliances, electronics, consumer durables preferred). * Strong promoter management and retail operations experience. * Excellent communication and stakeholder management. * Willingness to travel.