Business development executive
Crave By Leena · Electronic city phase i, India
Job Description
Business Development Executive
Corporate & B2 B Sales | Crave by Leena
Location: Koramangala, Bengaluru
Employment Type: Full-time
Work Mode: Work from office + client meetings / field visits as required
Reports To: Head of Growth & Marketing / Founders
Compensation: ₹5–9 LPA + performance-linked sales incentives, depending on experience and track record
About Crave
Crave by Leena is a premium plant-based patisserie based in Bengaluru, specialising in celebration cakes, customised cakes, cupcakes, desserts and gifting.
We already serve a strong base of individual customers across Bengaluru and are now building a dedicated Corporate & B2 B Sales vertical.
Your Mandate
Find new customers, create new opportunities and convert them into recurring revenue for Crave.
The Role
This is a proactive outbound business development role — not customer service and not an inbound sales position.
You will identify prospective companies and partners, find the right decision-makers, initiate conversations through calls, email, Linked In and meetings, understand requirements, create proposals, follow up consistently and close business.
You will own each opportunity from first contact through commercial closure and work to convert successful customers into recurring accounts.
Who You Will Sell To
1. Corporate Sales
Employee birthdays Team celebrations Office events Client gifting Employee gifting Employee onboarding Festival gifting Recurring cake and dessert requirements2. Events
Event planners Wedding planners Birthday planners Venues Decorators Caterers Corporate event agencies3. HORECA & Institutions
Hotels Restaurants Cafés Caterers Coworking spaces Clubs Premium retailers Relevant institutions4. Partnerships
Premium consumer brands Communities Apartment associations Wellness businesses Other brands whose customers overlap with CraveWithin companies, you may work with HR, Admin, Procurement, Marketing, Employee Engagement, Workplace/Facilities teams, founders and business owners.
What You Will Own
1. Lead Generation & Prospecting
Build and continuously expand your own prospect database using:
Linked In Google Referrals Business networks Events Industry directories Other relevant prospecting sourcesIdentify the right decision-makers and create structured outbound activity through:
Phone calls Email Linked In Whats App, where appropriate In-person meetings2. Sales & Closing
Understand each customer's:
Requirement Quantity Budget Occasion Customisation needs Dietary requirements Commercial potentialRecommend the right Crave solution, coordinate proposals, samples and quotations, negotiate within approved commercial boundaries, and remain responsible for the opportunity until closure.
3. Pipeline & Account Development
Maintain a disciplined sales pipeline with the following clearly recorded:
Prospect Decision-maker Opportunity value Sales stage Next action Follow-up date Expected closing dateThe job does not end with the first order.
You will be expected to build relationships with successful customers and identify recurring opportunities around:
Annual events Employee birthdays Festivals Gifting calendars Regular cake and dessert requirementsThe Objective
Predictable, repeatable B2 B revenue — not occasional bulk orders.
How You Will Be Measured
Your performance will be measured on:
New B2 B revenue and revenue versus target New active accounts Repeat B2 B revenue Qualified pipeline value Average account value Meetings with relevant decision-makers Proposals sent Proposal-to-order conversion Follow-up disciplineWho We Are Looking For
We are looking for someone with 2–5 years of B2 B sales / business development experience and a proven track record of generating business through outbound prospecting and personally closing accounts.
Experience in the following sectors is strongly preferred:
Corporate gifting Food & F& B FMCG Hospitality Events HORECA Institutional sales Premium consumer productsYou Should Be
Strong at cold calling and prospecting Confident in negotiation Excellent at relationship building Persistent with follow-ups Comfortable speaking with senior corporate decision-makers Comfortable working towards monthly revenue targets Confident using CRM systems Comfortable with Excel / Google Sheets Strong in spoken and written EnglishFamiliarity with Bengaluru's corporate, hospitality, events or gifting ecosystem is a strong advantage.
Hindi or Kannada is helpful but not mandatory.
The Person We Want
You should be:
Commercially sharp Organised Persistent Self-driven Comfortable hearing "no" Energetic about finding leads and opening doors Comfortable with cold calling Comfortable with client meetings across Bengaluru Confident selling a premium product without competing only on priceThis Role Is Not For You If...
This role will not suit someone who:
Expects leads to be handed over Has worked primarily in inbound sales Avoids cold calling Avoids client visits Treats sending a quotation as the end of the sales process Is uncomfortable owning a sales targetWhat's In It For You
Join Crave at an important stage of growth and help build our Corporate & B2 B business from the ground up.
You will:
Work closely with the founders and Growth team Own the accounts and revenue you create Have significant ownership of the B2 B sales vertical Build relationships with high-value corporate and institutional customers Have the opportunity to take on larger commercial responsibilities as Crave grows in Bengaluru and expands beyond the cityAnd yes, you'll also be surrounded by cakes, desserts, new product launches and plenty of tasting opportunities.
Compensation & Benefits
Compensation
₹5–9 LPA + performance-linked sales incentives, depending on experience and demonstrated track record.
There is meaningful upside for strong overachievement against targets.
Benefits
Medical insurance Provident Fund Applicable statutory benefits Employee meals during the working day Crave product benefits as per company policy Direct exposure to founders and senior leadership Opportunity to build a new revenue verticalHow to Apply
Please apply with your CV and briefly include the following:
The B2 B products/services you have sold The share of business you generated yourself Your individual revenue target and achievement The largest B2 B account you personally acquired The decision-makers you have sold to How you generate prospects Confirmation that you are comfortable with cold calling and Bengaluru client visits Your current CTC Your expected CTC Your notice periodWe are particularly interested in candidates who can demonstrate that they have personally built a pipeline, opened new accounts and delivered measurable B2 B revenue.
Details
| Company | Crave By Leena |
| Location | Electronic city phase i, India |
| Type | FULL TIME |
| Niche | sales |
| Experience | permanent |
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