Paid Media / PPC Executive

Khan Home Digital Solutions · Islamabad, Pakistan

2. Company Introduction Khan Home Digital Solutions (KHD) supports Khan Home Group (KHG) through digital marketing, creative content, technology and digital operations. We are seeking a Paid Media / PPC Executive to coordinate research-led advertising across assigned accounts, improve campaign performance and support the wider Group’s customer acquisition and business growth.

4. Work Mode On-site | Full-time | 9AM - 6PM | Monday - Friday

5. Key Responsibilities

• Plan and coordinate paid advertising across assigned accounts, translating approved business objectives into campaign plans, targeting recommendations and measurable outcomes.
• Research competitor adverts, offers, audience behaviour, search intent, keyword demand and market seasonality; maintain clear sources for recommendations.
• Review creative patterns and landing-page barriers, working with content, design and web colleagues to improve the journey from advert to enquiry.
• Prepare media plans and budget recommendations, obtaining approval for new campaigns, spending changes and material campaign adjustments.
• Build, review and optimise campaigns within the assigned Meta/Google specialism, coordinating delivery across both platforms where required.
• Develop structured A/B tests for creative, copy, audiences, offers or landing pages, with clear hypotheses, success measures and documented findings.
• Brief and review the PPC Associate’s research, campaign builds and monitoring tasks, checking targeting, exclusions, placements, links and tracking parameters.
• Monitor spending, delivery and advertising policy issues; reconcile actual expenditure against approved budgets and flag anomalies promptly.
• Coordinate conversion-tracking checks with web/IT specialists, including GA4, GTM, Meta Pixel/CAPI and Google conversion tracking as applicable.
• Work with sales and CRM colleagues to validate enquiries, assess lead quality and reconcile campaign records with subsequent outcomes.
• Produce weekly and monthly reports on campaign costs, conversions, qualified leads and optimisation decisions; report return on advertising spend where verified revenue supports it.

6. Requirements & Qualifications Must-Haves:

• At least 2 years of hands-on paid campaign delivery experience, including direct client facing communication.
• Campaign evidence demonstrating personal responsibility for budgets, results and optimisation decisions.
• Hands-on proficiency in Meta Ads Manager or Google Ads, including conversion objectives, with working literacy in the other platform.
• Practical ability to research competitors, audiences and search intent, and translate findings into campaign recommendations and measurable tests.
• Working proficiency in Meta Ad Library, Google Ads Keyword Planner/search-term reports, and Excel or Google Sheets.
• Ability to interpret GA4 data, UTM tracking and core campaign metrics, including CTR, CPC, CPM, conversion rate and CPL/CPA.
• Familiarity with Meta Events Manager and Google Tag Manager, alongside campaign reporting and spend reconciliation.
• Clear client communication, accurate handling of budgets and data, and dependable deadline management.

Nice-to-Haves:

• Pakistan-based digital agency or multi-client experience.
• Demonstrable campaign delivery competence across both Meta and Google Ads.
• Experience with CRM systems and landing-page optimisation.
• Familiarity with Looker Studio, Google Trends, Semrush, Ahrefs or equivalent research tools.
• Practical experience with GTM debugging, Meta Pixel/CAPI, enhanced conversions, HubSpot, Zoho CRM or call tracking.

7. Salary & Compensation Package Market-competitive remuneration, commensurate with qualifications, relevant experience and demonstrated professional capabilities.