Head/Director of Demand Generation | 8+ yrs | B2B | AI, MarTech & CreativeTech | Bengaluru

MetaMorph · India

About MetaMorph:

We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle—360°.

About Our Client:

AI-powered platform that automates large-scale production of static and video marketing creatives, with AI agents, brand compliance and creative workflow management.

What You’ll Be Doing:

• Create the demand generation strategy for channels that you think are most suitable.
• Set up the right measurement, attribution, and tracking to find and fix leaks quickly.
• Craft winning campaigns that generate $1M+ of qualified pipeline each quarter.
• Work with the content and design team to create campaign assets built for conversion.
• Translate product value into messaging that drives demand.
• Work closely with Account Management and Sales to improve campaigns.
• Build reporting that gives real-time visibility into funnel performance.
• Join sales and customer calls to stay close to buyer needs and challenges.
• Be hands-on with the product and operations to know what makes us win and stay ahead.

Metrics you will own

• Marketing-sourced pipeline
• Marketing-influenced pipeline
• Cost per SAL (Sales Accepted Lead) and cost per dollar of pipeline
• Conversion rates from first touch → intro call → SAL → evaluation → win

What We're Looking For

• 8+ years in B2B demand generation.
• Personally owned and hit $3M+ annual qualified pipeline target. $5M+ is a strong plus.
• Can show exactly how the pipeline was generated - channels, spend, conversion, ACV.
• Ran one or more of content, events, paid media, or other demand channels yourself.
• Selling to US CPG brands is a big plus.
• Building and leading a team is a plus.
• Fluent in modern demand generation tools (Ahrefs, Figma / Framer, G2, HubSpot, …).
• Strong copywriting and creative skills.
• Use AI beyond ChatGPT to plan and optimize campaigns.