Email Lead Generation Specialist

Skylooper · India

Company Description Skylooper is a web design and development agency that helps startups and growing businesses create high-performing websites that attract visitors, build trust, and convert traffic into customers. Since 2018, the team has specialized in custom website design and UX, WordPress and e‑commerce development, and fast, SEO‑friendly, scalable sites. Skylooper combines UI/UX design with digital strategy to deliver websites that look polished and drive measurable business results. The agency focuses on building websites that serve as a 24/7 sales and marketing tool, while providing ongoing digital support to help clients grow.

Role Description This is a full-time remote role for an Email Lead Generation Specialist. The specialist will be responsible for identifying potential clients for Skylooper's web design and development services and generating qualified leads through targeted cold email outreach.

Day-to-day responsibilities include researching businesses that may need website design, redesign, WordPress, WooCommerce, Magento, or custom development services; identifying decision-makers; building targeted prospect lists creating personalized email campaigns; managing follow-ups; and tracking campaign performance.

The ideal candidate should understand how to identify high-quality prospects for a web development agency, rather than simply sending large volumes of generic emails.

Qualifications

• Experience with email campaign planning and execution, including segmentation, automation workflows, and lifecycle marketing.
• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, or similar) and basic HTML/CSS for email templates.
• Strong copywriting and editing skills for concise, compelling, and brand-aligned email content.
• Knowledge of digital marketing fundamentals, including conversion optimization, A/B testing, and analytics interpretation.
• Understanding of deliverability best practices, list management, consent-based marketing, and anti-spam regulations (e.g., CAN-SPAM, GDPR fundamentals).
• Ability to collaborate effectively with cross-functional teams and manage multiple campaigns and deadlines in a remote environment.
• Comfort working with data, using tools such as Google Analytics or platform dashboards to evaluate performance and recommend improvements.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
• Experience working with web design or SaaS/startup clients is a plus.