Senior Data Scientist – Marketing Mix Optimization (MMO Enhancements)

Job Description We are looking for a Senior Data Scientist with strong expertise in Marketing Mix Optimization (MMO) to design, enhance, and optimize marketing investment strategies using advanced statistical modeling, machine learning, and optimization techniques. The ideal candidate will have experience building scalable optimization solutions that help maximize marketing ROI and improve budget allocation across channels. This role requires excellent Python programming skills, strong statistical foundations, and the ability to translate complex analytical findings into actionable business recommendations. Key Responsibilities Design, develop, and enhance Marketing Mix Optimization (MMO) solutions for marketing budget allocation and investment planning. Build statistical and machine learn